Google Ads and SEO Specialist

Company Description

Tutort Academy is a leading online learning platform dedicated to empowering working professionals to upskill in Data Science, Machine Learning, AI, and Software Development. With a team of experienced mentors from industry giants like Google, Microsoft, and NIT, Tutort Academy offers courses that emphasize bridging the gap between theoretical knowledge and practical application. Our mission is to enhance career growth opportunities by providing hands-on, industry-relevant training crafted by experts.

Job Overview:

We are looking for aGoogle Ads & SEO Specialistwith13 years of experiencewho has a strong understanding ofperformance marketing, paid advertising, and search engine optimization. The ideal candidate should be capable of planning, executing, and optimizing campaigns togenerate high-quality leads and improve online visibility.

Key Responsibilities:

• Plan, create, and manageGoogle Ads campaigns(Search, Display, and Performance campaigns).
• Monitor campaign performance andoptimize ads to improve conversions and ROI.
• Conductkeyword research, competitor analysis, and audience targeting.
• Implement and manageSEO strategiesincluding on-page and off-page optimization.
• Track and analyze website performance usingGoogle Analytics, Google Search Console, and other tools.
• Work onlead generation campaignsthrough performance marketing.
• Optimize landing pages to improveconversion rates.
• Preparecampaign performance reportsand suggest improvement strategies.

Requirements:

• 13 years of hands-on experiencein Google Ads and SEO.
• Strong knowledge ofGoogle Ads campaign setup, bidding strategies, and optimization techniques.
• Understanding ofon-page SEO, technical SEO, and link-building strategies.
• Experience withGoogle Analytics, Search Console, and keyword research tools.
• Ability to analyze campaign performance and makedata-driven decisions.
• Good communication and reporting skills.

Preferred Skills:

• Experience inperformance marketing and lead generation campaigns.