GN - SONG - MT - Publisher Programmatic Enhancement - Consultant

Job Description: Publisher Programmatic Enhancement Consultant

Position: Publisher Programmatic Enhancement Consultant
Location: Delhi / NCR preferred.
Experience Level: Up to 10 years
Industry: Publisher Sales Organization (Online Publisher)

Role Overview:
The ideal candidate will have a strong background in programmatic ad operations, with a focus on fill rate improvement, render rate improvement, SSP relations, and backfill experience. Expertise in Google Ads Manager (GAM) and an in-depth understanding of its workings are essential for this role.

Key Responsibilities:

Fill Rate Improvement:

• Analyze current fill rates and identify areas for improvement.

• Implement strategies to optimize fill rates across various ad inventories.

• Collaborate with sales and product teams to maximize ad inventory utilization.

Render Rate Improvement:

• Monitor and analyze render rates for programmatic ads.

• Develop and execute plans to enhance render rates, ensuring higher viewability and engagement.

• Work closely with technical teams to address any issues affecting render rates.

SSP Relations:

• Build and maintain strong relationships with Supply-Side Platforms (SSPs).

• Negotiate deals and ensure optimal performance from SSP partners.

• Regularly review SSP performance and recommend adjustments as necessary.