GN -SONG - MT - Digital Marketing- SEO/CRM - Analyst
Accenture
7 - 9 years
Bengaluru
Posted: 01/05/2025
Job Description
Job Description Template
Job Title - GN -SONG - MT - Digital Marketing- SEO/CRM - Analyst
Management Level : 11 – Management Consulting Analyst
Location: Bangalore/ Gurgaon/Mumbai
Must have skills: Technical & On-Page SEO Optimization, CRM Software Proficiency
Good to have skills: Data & Analytics, marketing automation
Experience: 7 years of experience
Job Summary:
We are looking for an SEO & CRM Consultant to drive search engine optimization and customer relationship management initiatives. The ideal candidate will be responsible for keyword research, content optimization, technical SEO improvements, and performance tracking to enhance organic search visibility. Additionally, they will oversee CRM database management, customer segmentation, marketing automation, and lead nurturing strategies to improve engagement and retention. This role requires proficiency in SEO tools (Google Search Console, Ahrefs, SEMrush) and CRM platforms (HubSpot, Zoho, Salesforce), along with strong analytical skills and a strategic mindset. The consultant will work closely with marketing, content, and sales teams to align SEO and CRM strategies with business goals, ensuring a data-driven approach to customer acquisition and retention
Roles & Responsibilities:
SEO Strategy & Execution – Develop and implement SEO best practices, including technical, on-page, and off-page optimization to enhance organic search rankings and website traffic.- CRM Management & Customer Engagement – Oversee lead segmentation, customer lifecycle management, and personalized marketing automation to improve customer retention and experience.
- Data Analytics & Performance Tracking – Analyze SEO metrics (rankings, traffic, CTR) and CRM data (customer interactions, conversions, engagement) using tools like Google Analytics (GA4), Search Console, and CRM dashboards.
- Keyword Research & Content Optimization – Conduct keyword research, metadata optimization, and content strategy development to align with search intent and improve visibility.
- Marketing Automation & Lead Nurturing – Implement email campaigns, drip sequences, and AI-driven CRM workflows to enhance customer engagement and sales funnel effectiveness.
- Cross-Functional Collaboration – Work closely with marketing, sales, and content teams to integrate SEO and CRM strategies for a unified customer acquisition and retention approach.
- Trend Monitoring & Compliance – Stay updated with Google algorithm updates, evolving SEO trends, GDPR/CCPA regulations, and industry best practices to ensure continued business growth and compliance
Professional & Technical Skills:
- SEO & CRM Software Proficiency – Hands-on experience with Google Search Console, Ahrefs, SEMrush, Moz for SEO and Salesforce, HubSpot, Zoho CRM for customer relationship management.
Additional Information:
- The ideal candidate is a data-driven SEO & CRM expert with 7 years of experience in technical SEO, content strategy, marketing automation, and customer relationship management, possessing strong analytical skills, hands-on expertise in SEO tools (GA4, SEMrush, Ahrefs) and CRM platforms (Salesforce, HubSpot, Zoho), and the ability to drive organic growth, lead nurturing, and customer engagement strategies.
About Our Company | Accenture (do not remove the hyperlink)
Good to have skills: Data & Analytics, marketing automation
Experience: 7 years of experience
About Accenture
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.Visit us at www.accenture.com
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.
About Company
Accenture is a global professional services company specializing in consulting, technology, and outsourcing services. Headquartered in Dublin, Ireland, Accenture provides a wide range of services in strategy, digital, technology, operations, and consulting. It helps organizations improve their performance and create sustainable value by leveraging technology and industry expertise. Accenture works across various sectors, including financial services, healthcare, telecommunications, energy, and more. Known for its deep focus on innovation, Accenture partners with leading technology companies to drive digital transformation and help clients navigate complex challenges in an increasingly digital world.
Services you might be interested in
One-Shot Campaign
Reach out to ideal employees in one shot!
The intelligent campaign for reaching out to the ideal audience to whom you can ask for help (guidance or referral).