GN -SONG - MT - Digital Marketing- Programatic Media - Consultant
Accenture
7 - 9 years
Gurugram
Posted: 2/27/2025
Job Description
Job Title - GN -SONG - MT - Digital Marketing- Programatic Media – Consultant
Management Level : 09 – Management Consultant
Location: Bangalore/ Gurgaon/Mumbai
Must have skills: Technical & On-Page SEO Optimization, CRM Software Proficiency
Job Summary:
We are seeking a Programmatic Media Consultant to lead the planning, execution, and optimization of programmatic advertising campaigns across DSPs (Google DV360, The Trade Desk, Amazon DSP, Xandr). The ideal candidate will have deep expertise in real-time bidding (RTB), audience targeting, data-driven decision-making, and ad tech integration to maximize performance. This role requires a strong analytical mindset, hands-on campaign management skills, and a deep understanding of digital advertising trends to enhance media efficiency and drive ROI.
Roles & Responsibilities:
- Programmatic Strategy & Execution – Develop and implement data-driven programmatic media buying strategies across Google DV360, The Trade Desk, Amazon DSP, and Xandr.
- Campaign Management & Optimization – Set up, monitor, and optimize real-time bidding (RTB), private marketplaces (PMPs), and direct programmatic deals to drive performance.
- Audience Targeting & Data Utilization – Leverage first-party, second-party, and third-party data through DMPs/CDPs to build high-converting audience segments.
- Performance Analysis & Reporting – Track key performance metrics (CTR, CPM, CPA, ROAS, Viewability, VCR) using Google Analytics, Adobe Analytics, and custom dashboards.
- AdTech & MarTech Integration – Ensure seamless integration of ad servers, tracking pixels, conversion tags, and API-driven automation for accurate campaign execution.
- Privacy & Compliance Management – Ensure adherence to GDPR, CCPA, and industry regulations, implementing brand safety, fraud prevention, and cookieless targeting strategies.
- Cross-Functional Collaboration – Work closely with creative, marketing, and analytics teams to align programmatic efforts with overall business objectives and customer insights.
- Industry Trends & Innovation – Stay updated on AI-driven programmatic trends, CTV, OTT, DOOH, and emerging media buying innovations to enhance campaign effectiveness and efficiency
Professional & Technical Skills:
- Programmatic Advertising Expertise – Hands-on experience with DSPs (Google DV360, The Trade Desk, Amazon DSP, Xandr, MediaMath) and RTB, PMP, and programmatic direct buying.
- Data Analytics & Performance Tracking – Strong analytical skills in Google Analytics (GA4), Adobe Analytics, and reporting tools (Tableau, Power BI, or Looker Studio) to measure campaign success and optimize performance.
- Audience Targeting & Data Management – Expertise in DMPs/CDPs (Adobe Audience Manager, Salesforce DMP, Lotame) and identity solutions (Unified ID 2.0, LiveRamp, Google Privacy Sandbox) for effective audience segmentation.
- AdTech & MarTech Integration – Knowledge of ad servers (Google Campaign Manager, Sizmek), API integrations, tracking pixels, and Google Tag Manager (GTM) to ensure accurate campaign execution.
- Privacy & Compliance Knowledge – Strong understanding of GDPR, CCPA, brand safety measures, ad fraud prevention (IAS, DoubleVerify, Moat), and cookieless targeting strategies for future-proof advertising
Additional Information:
- The ideal candidate is a data-driven programmatic media expert with hands-on experience in DSPs, audience targeting, and ad tech integration, possessing strong analytical skills, deep knowledge of privacy regulations (GDPR, CCPA), and AI-driven advertising trends, and the ability to optimize campaign performance for maximum ROI.
Good to have skills: Data & Analytics, marketing automation
Experience: 7 years of experience
About Accenture
Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.
About Company
Accenture is a global professional services company specializing in consulting, technology, and outsourcing services. Headquartered in Dublin, Ireland, Accenture provides a wide range of services in strategy, digital, technology, operations, and consulting. It helps organizations improve their performance and create sustainable value by leveraging technology and industry expertise. Accenture works across various sectors, including financial services, healthcare, telecommunications, energy, and more. Known for its deep focus on innovation, Accenture partners with leading technology companies to drive digital transformation and help clients navigate complex challenges in an increasingly digital world.
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