GN - SONG - Service - Sprinklr – Manager

The Strategy & Consulting Global Network Song Practice| Marketing Transformation | Life Science Marketing Consultant

Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.

Practice: Strategy & Consulting Global Network Song I Areas of Work: Digital Marketing, Creative Strategy, Campaign Management, Next Best Action Marketing, Mar-Tech Strategy, Customer Experience & Journey Development | Level: Consultant | Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp: 6+ years

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accentures Strategy & Consulting Global Network Song practice.

The Practice A Brief Sketch

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

The Life Sciences Marketing Consultant position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global Life Sciences (Pharmaceuticals, Biotechnology and Medical Technology) organizations and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills. The key responsibilities will include:

• Develop digital marketing strategy/ campaigns: Study economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

• Plan, design, and execute all web, SEO/SEM, database marketing material: Work on emails, social media, consumer marketing, BTL and display advertising campaigns.

• Participate in customer experience assessment and journey design, marketing and advertising process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Adobe

• MarTech Consulting Projects: Support on projects focusing on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stack. Research, evaluate and recommend new martech /adtech systems and suppliers. Keep a holistic understanding of existing and upcoming martech/adtech platforms and how they connect into the broader marketing technology landscape.

• Support on Design & Execution of campaign strategies: Strategizing marketing plans across all channels and devices including business case for use cases driving acquisition and engagement. Designing new campaign strategies and marketing plans across all channels and devices

• Support Marketing Programs: Supporting full spectrum of Marketing program execution from strategy definition to technical delivery.

• Content Marketing Projects: Support on development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy.

• Strong project management skills to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams

• Working in a team of seasoned professionals & using relevant tools to develop business cases, strategic assessments, published written materials

• Deploying strong analytical skills and drive result-oriented decisions with a Data-driven mindset

Bring your best skills forward to excel at the role:

• Apply designing skills for new campaign strategies: Work on strategizing marketing plans across all channels and devices

• Develop business cases for marketing use cases and solutions: Gather business requirements, designing process & solution for implementation of marketing and advertising solutions

• Experience in Next Best Action: Working experience with real time marketing concepts like next best offer/ action, event-based marketing

• Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies

• Excellent oral and written communication skills

• Creating and maintaining client relationships

• Proficient in marketing research and analysis

• Ability to establish and build on working relationships effectively

• Ability to solution and budget projects/ engagements for clients

Read about us.

• Blogs

Your experience counts!

• MBA from a tier 1 institute with preferably bachelors degree in marketing, Journalism, Communications, or a related field

• Proven working experience (6+ years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the Life Sciences Industry

• In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization

• Experience in working with middle to senior management levels within existing organization / client organizations

• Experience in implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms

• Strong understanding of marketing, advertising technologies (with hands on) and ability to apply technology know-how to better how our clients reach out to their customers

• Demonstrable experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

• Working experience on consumer base management campaigns (Upsell/ Cross-sell and Retention)

• Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc.