GN - SONG - MT - Digital Marketing- Programmatic Media - Senior Manager

Job Description Template

Job Title -  GN - SONG - MT - Digital Marketing- Programmatic Media - Senior Manager

Management Level : 06 - Senior Manager

Location: Bangalore/ Gurgaon/Mumbai

Must have skills: DSP, SSP, PMP & Ad servers

Good to have skills: Data & Analytics

Experience:12 years of experience

Educational Qualification: MBA

Job Summary:

We are seeking a skilled Programmatic Media Specialist to manage and optimize digital advertising campaigns across DSPs (Demand-Side Platforms) like Google DV360, The Trade Desk, and Amazon DSP. The ideal candidate will have a strong understanding of real-time bidding (RTB), audience segmentation, and data-driven decision-making to drive performance marketing. Responsibilities include campaign setup, budget pacing, bid optimization, A/B testing, and reporting, ensuring efficient ad spend and maximum ROI. Expertise in ad fraud prevention, brand safety, and privacy regulations (GDPR, CCPA) is essential. Strong analytical skills, hands-on experience with DMPs/CDPs, Google Analytics, and AdTech & MarTech tools, and the ability to collaborate with cross-functional teams will be key to success in this role.

Roles & Responsibilities:
1. Programmatic Media Strategy & Leadership

• Develop and execute programmatic media strategies to drive business growth and maximize ROI.
• Oversee campaign planning, setup, execution, and optimization across DSPs such as Google DV360, The Trade Desk, Amazon DSP, and Xandr.
• Lead real-time bidding (RTB) strategies, audience segmentation, and advanced targeting methodologies.
• Provide thought leadership on emerging trends in programmatic, including cookieless advertising, AI-driven bidding, and omnichannel marketing.

2. Campaign Management & Optimization

• Manage end-to-end programmatic campaigns, ensuring smooth execution across display, video, native, and connected TV (CTV).
• Optimize bids, budgets, and audience targeting to improve efficiency and effectiveness.
• Implement A/B testing, multivariate testing, and data-driven optimizations.
• Oversee pacing, budget utilization, and media mix modeling for better forecasting and planning.

3. Data-Driven Decision Making & Performance Analytics

• Analyze campaign performance using Google Analytics, Adobe Analytics, and DSP reporting dashboards.
• Develop custom dashboards and automated reports for key stakeholders.
• Use advanced analytics and attribution models (e.g., last-click, multi-touch, incrementality testing) to measure campaign impact.
• Provide actionable insights and recommendations to improve ROAS, CPA, and customer lifetime value (CLV).

4. Ad Tech & MarTech Integration

• Oversee the implementation and integration of Data Management Platforms (DMPs), Customer Data Platforms (CDPs), and AdTech tools.
• Collaborate with IT and analytics teams to ensure proper tracking setup using Google Tag Manager (GTM), Adobe Tag Manager, and API integrations.
• Evaluate and onboard new ad tech solutions, AI-powered bidding algorithms, and programmatic innovations.

5. Privacy, Compliance, & Ad Fraud Prevention

• Ensure all campaigns comply with GDPR, CCPA, and evolving privacy regulations.
• Implement cookieless targeting solutions, contextual advertising, and first-party data strategies.

6. Cross-Functional Collaboration & Stakeholder Management

• Work closely with internal teams (creative, analytics, data science, and marketing) to align programmatic efforts with overall business objectives.
• Present insights, performance reports, and strategic recommendations to senior leadership and clients.

7. Innovation & Industry Thought Leadership

• Stay updated on AI-driven programmatic trends, new DSP functionalities, and advancements in omnichannel marketing (CTV, DOOH, Audio).
• Identify and test new media opportunities (e.g., retail media, programmatic direct, native advertising).
• Provide training and mentorship to junior team members, fostering a culture of continuous learning and growth.
  
   

Professional & Technical Skills:
 

• Programmatic Media Buying & Execution – Expertise in DSPs (Google DV360, The Trade Desk, Amazon DSP, Xandr) and RTB strategies.
• Audience Targeting & Data Management – Proficiency in DMPs/CDPs, first-party data activation, and identity solutions.
• Performance Optimization & Measurement – Strong analytical skills in bid optimization, budget pacing, A/B testing, and KPI tracking.
• Ad Tech & MarTech Integration – Hands-on experience with Ad Servers, Google Tag Manager (GTM), API integrations, and automation.
• CTV, DOOH & Emerging Programmatic Channels – Experience in CTV, OTT, DOOH, native advertising, and retail media networks.
• Privacy & Compliance Management – Deep understanding of GDPR, CCPA, cookieless targeting, and brand safety.
• Stakeholder & Team Leadership – Ability to collaborate across teams, mentor junior specialists, and present insights to leadership.
• Innovation & Industry Expertise – Staying updated on AI-driven programmatic trends, omnichannel strategies, and automation advancements.

Additional Information:
- This senior programmatic role requires a combination of strategic leadership, data-driven decision-making, and deep technical expertise in programmatic advertising

About Our Company | Accenture (do not remove the hyperlink)

Experience:12 years of experience

Educational Qualification: MBA

About Accenture

Visit us at www.accenture.com 

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