GM/AGM - Inside Sales

Job Summary

We are seeking a highly driven and experienced GM/AGM Inside Sales to lead, scale, and optimize our demand generation and pipeline creation engine. This role focuses on building high-performing inside sales and demand generation processes, managing prospect engagement teams, driving qualified pipeline, and ensuring consistent revenue contribution.

The ideal candidate will bring strong expertise in sales-led demand generation, lead qualification frameworks, sales tools, and performance optimization, along with a proven ability to coach teams and improve conversion efficiency across the funnel.

Key Responsibilities

Sales Strategy & Leadership

• Develop, implement, and refine sales demand generation strategies focused on consistent pipeline creation.
• Lead, mentor, and scale a team of Inside Sales Executives / SDRs to achieve monthly and quarterly targets.
• Define daily, weekly, and monthly KPIs and ensure strong performance governance.

Demand Generation & Prospect Engagement

• Drive high-quality demand generation through multi-channel engagement including calls, emails, social platforms, and targeted account lists.
• Build structured engagement cadences aligned to buyer personas, industries, and geographies.
• Leverage sales intelligence, intent data, and market insights to improve lead conversion quality.

Lead Qualification & Funnel Management

• Define and implement robust lead qualification frameworks (BANT / MEDDIC / FAINT, etc.).
• Ensure seamless handover of Sales Qualified Leads (SQLs) to field or closing sales teams.
• Track and optimize funnel conversion ratios to improve meeting-to-opportunity outcomes.

Sales Automation & Enablement

• Leverage CRM platforms (Salesforce, HubSpot, Zoho, etc.) and sales enablement tools for workflow efficiency.
• Create and implement sales playbooks, objection-handling frameworks, talk tracks, and engagement templates.
• Continuously train teams on product positioning, competitive differentiation, and value messaging.

Performance Analytics & Reporting

• Monitor key demand generation metrics such as engagement volume, connect ratios, meeting conversions, SQL creation, and pipeline contribution.
• Share weekly and monthly performance dashboards with leadership, highlighting insights and improvement areas.
• Continuously refine processes to enhance productivity, quality, and ROI.

Cross-functional Collaboration

• Work closely with marketing to align on lead quality, ICPs, target segments, and campaign effectiveness.
• Collaborate with sales teams to ensure smooth pipeline transitions and structured feedback loops.
• Partner with product and customer success teams to strengthen messaging and value propositions.

Required Qualifications

Educational

• Bachelors degree in Business, Marketing, or a related field (mandatory).
• MBA in Sales / Marketing is an added advantage.

Professional

• 1518 years of experience in B2B SaaS Demand Generation or Inside Sales .
• Strong track record of driving qualified pipeline and supporting revenue growth.
• Hands-on expertise with CRM systems, sales enablement tools, and lead management workflows.
• Deep understanding of buyer journeys, engagement strategies, sales funnels, and conversion metrics.
• Excellent leadership, stakeholder management, and communication skills.
• Strong analytical orientation with the ability to drive data-backed decisions.