Global Head of Brand & Reputation

About Position:

Persistent is scaling as an AI-first digital engineering company with a growing global footprint. We are looking for a Global Head of Brand & Reputation to shape how Persistent shows up, sounds, and is experiencedby clients, talent, partners, analysts, and employees.

This is a senior leadership role with end-to-end ownership of the enterprise brand, employer brand, and corporate narrative.

The mandate is to build a brand that reinforces market credibility, accelerates growth confidence, attracts top talent, and reflects Persistents ambition and momentum across markets.

This role brings together brand strategy, storytelling, experience design, employer branding, and reputation under a single strategic owner. It is accountable for ensuring the brand evolves in step with business strategy, leadership priorities, and the companys next phase of growthinternally and externally.

• Role: Global Head of Brand & Reputation
• Location: Pune & Delhi NCR
• Experience: 15 to 20+ years
• Job Type: Full Time Employment

What You'll Do:

• Enterprise Brand Strategy & Positioning
• Own Persistents global brand strategy, including positioning, narrative architecture, and differentiation across priority industries and offerings.
• Translate business and technology strategy into a clear, compelling brand story that is consistent across markets and stakeholder groups.
• Steward the evolution of the brand as the company scales.
• Integrated Brand Programs & Market Presence
• Lead global brand initiatives spanning campaigns, thought leadership platforms, flagship moments, executive storytelling, and customer advocacy.
• Partner with business and field teams to ensure brand programs strengthen market credibility and support demand creation and account progression.
• Employer Brand & EVP Leadership
• Own Persistents employer brand and EVP in close partnership with HR and leadership.
• Shape how Persistent is positioned as an employer of choice across recruitment marketing, culture narratives, and leadership storytelling.
• Ensure alignment between the external employer promise and the internal employee experience.
• Internal Brand & Culture Enablement
• Drive internal brand adoption so employees understand and confidently articulate Persistents story.
• Embed brand into leadership communications, onboarding, internal campaigns, and key engagement moments.
• Build brand as a shared organizational capability.
• Brand Experience & Digital Presence
• Own the brand experience across website, content hubs, social channels, executive profiles, presentations, and events.
• Ensure a modern, credible, and globally consistent experience that balances clarity, confidence, and substance.
• Partner with digital and content teams to continuously improve engagement and effectiveness.
• Reputation, Influence & Narrative Alignment
• Work closely with Corporate Communications to align brand narrative across media, analyst engagement, executive communications, and recognitions.
• Ensure consistency across earned, owned, and shared channels, especially during moments of visibility or change.
• Brand Governance & Operating Model
• Act as the custodian of brand identity, voice, visual system, editorial standards, naming, and usage.
• Establish scalable governance to maintain quality, speed, and consistency across regions while enabling local relevance.
• Measurement, Insights & Brand ROI
• Define and track brand and reputation metrics including awareness, consideration, sentiment, and brand contribution to growth and talent outcomes.
• Use insights and analytics to refine positioning, messaging, and creative effectiveness.
• Strengthen confidence in brand as a measurable business asset.
• Success Measures (1218 Months)
• A clearly articulated and widely adopted enterprise brand narrative.
• Improved brand health and reputation metrics in priority markets.
• A differentiated and credible employer brand supporting talent attraction.
• Strong internal brand alignment and leadership storytelling consistency.
• Brand programs demonstrably supporting growth, visibility, and trust.

Expertise You'll Bring:

• 15 to 20+ years in brand, corporate marketing, employer branding, or integrated marketing roles within B2B technology, IT services, SaaS, or digital platforms.
• Experience building and scaling enterprise brands in complex, global organizations.
• Enterprise brand strategy and narrative design
• Executive storytelling and strong editorial judgment
• Employer branding and culture-led communications
• Ability to influence across sales, HR, communications, and senior leadership
• Operational rigor paired with creative sensibility
• MBA or equivalent is required.

Benefits:

• Competitive salary and benefits package
• Culture focused on talent development with quarterly growth opportunities and company-sponsored higher education and certifications
• Opportunity to work with cutting-edge technologies
• Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
• Annual health check-ups
• Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents

Values-Driven, People-Centric & Inclusive Work Environment:

Persistent is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.

• We support hybrid work and flexible hours to fit diverse lifestyles.
• Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.
• If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment

Let's unleash your full potential at Persistent - persistent.com/careers

"Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind."