Generative Engine Optimization (GEO) Analyst

Job Summary:

We are looking for a Generative Engine Optimization (GEO) Analyst with 35 years of experience in SEO, AI-driven search optimization, and content strategy. The ideal candidate should have hands-on experience optimizing content for generative AI platforms like ChatGPT, Google AI Overviews, and other AI-powered search engines.

Key Responsibilities:

• Develop and implement Generative Engine Optimization (GEO) strategies to improve visibility in AI-generated search results.
• Optimize website content for AI-powered platforms such as:
• ChatGPT
• Google AI Overviews
• Bing Copilot
• Perplexity AI
• Perform keyword research aligned with conversational and intent-based queries.
• Structure content using schema markup, structured data, and entity-based SEO.
• Monitor performance using tools like Google Search Console, GA4, Ahrefs, SEMrush.
• Analyze AI search trends and recommend content improvements.
• Collaborate with content, marketing, and technical teams.
• Track emerging AI search updates and algorithm changes.

Required Skills:

• 35 years of experience in SEO / Content Optimization.
• Strong understanding of AI search engines and Large Language Models (LLMs).
• Experience with structured data (Schema.org), semantic SEO, and topical authority.
• Knowledge of prompt optimization and AI content refinement.
• Strong analytical skills and performance reporting.
• Excellent written and verbal communication skills.

Preferred Qualifications:

• Experience in digital marketing or AI content strategy.
• Familiarity with Python or basic data analysis (optional).
• Certifications in SEO / Digital Marketing (Google, HubSpot, etc.).