General Manager Sales Operations

Location: Mumbai

Function: Sales Leadership + Operations & S&OP

Reports to: Board

About the Role

We are hiring aGeneral Manager Sales & Operationsto lead our India-wide commercial strategy for a high growthBakery JV between Freshezy (India) and Mantinga (Europe).

This role is sales focusedwith a mandate todrive revenue growth, build channel strategy, expand distribution, develop national accounts, and unlock new market opportunitiesacross formats.

The remainingfocuses on enabling strong execution throughS&OP, forecasting, cross-functional alignment, and operational excellenceto support scale. Ideal for a senior leader who has managedpan-India sales, has deep experience inFMCG/Food/Bakery/QSR supply, and can buildhigh-performance sales teams and processesfrom the ground up.

Key Responsibilities:

1. Sales Strategy & Expansion

Build and own theIndia commercial strategyacross MT, GT, HORECA, QSR, B2B, institutional, and distributor networks.

Identify new market segments, new city launches, and new channel opportunities.

Create scalable GTM models with clear revenue roadmaps for each channel.

Lead pricing, margin architecture, assortment planning, and sales programs.

2. National Account Management & Key Partnerships

Build and manage relationships withnational accounts, QSR chains, foodservice distributors, and large-format retailers.

Drive monthly/quarterly business reviews, joint business plans, and category growth initiatives.

3. Sales Ops, Forecasting & CRM

Set up robust sales operations: forecasting, pipeline management, territory design, channel activation.

Lead CRM adoption, target-setting, sales incentives, and performance tracking.

4. Team Leadership & Talent Development

Hire, coach, and scale anationwide sales team(regional sales managers, KAMs, MT leads, and on ground teams).

Build a high performance sales culture with strong cadence, accountability, and incentives.

5. S&OP & Demand Planning

Lead monthly Sales & Operations Planning (S&OP) to align demand forecasts with production readiness.

Partner with supply chain, production, and QA to ensure seamless execution.

6. Process Improvement & Cross-Functional Alignment

Streamline processes from orderproductiondispatchcustomer service.

Work with product, marketing, and production teams to ensure flawless launches.

7. P&L Ownership & Business Performance

Own revenue, margins, cost structures, and overall P&L drivers.

Convert data into actionable insights to improve revenue yield and sales productivity.

Who You Are

Asales first business leaderwho can build India wide revenue engines.

Strong at bothstrategyandhands on execution.

Proven ability to scale teams, launch cities/channels, and grow high-frequency B2B or FMCG categories.

Comfortable in a fast movingstart-up manufacturing JVenvironment.

Required Qualifications & Experience

1020 years experience withheavy sales ownershipin FMCG/Food/Bakery/QSR supply chains.

Proven track record inpan-India sales strategy, B2B selling, and key account management.

Strong commercial understanding of GTM, margins, channel economics, and sales operations.

Experience in S&OP, forecasting, and cross-functional alignment.

MBA/PGDM preferred; technical/operations background a plus.

Good to Have

Experience in frozen foods/bakery/B2B QSR supply.

Exposure to automation-led manufacturing or new product commercialization.

Has led bothsales + operationsin growth-stage companies or JVs.