General Manager Sales Marketing

MM Mithaiwala is looking for a strategic and execution-driven General Manager Sales & Marketing to lead revenue growth across retail, B2B, and distribution channels. This role requires ownership of sales strategy, brand positioning, marketing initiatives, and expansion opportunities.

• Develop and execute comprehensive sales strategies to drive revenue
• Own targets across retail (B2C), B2B, and B2D channels
• Identify new business opportunities including corporate gifting, bulk orders, and partnerships
• Drive seasonal campaigns (festivals, weddings, events)

• Plan and execute marketing campaigns (online + offline)
• Strengthen brand positioning of MM Mithaiwala in the premium mithai segment
• Oversee digital marketing (social media, performance ads, SEO, aggregators like Swiggy/Zomato)
• Manage in-store branding, promotions, and customer engagement initiatives

• Expand distribution network (B2D distributors, retailers)
• Build and manage relationships with corporate clients and institutional buyers
• Explore new sales channels (e-commerce, marketplaces, exports if applicable)

• Lead and manage sales and marketing teams
• Set KPIs, monitor performance, and drive accountability
• Coordinate with operations, production, and HR for smooth execution

• Develop strategies to increase footfall and repeat customers
• Implement loyalty programs, CRM systems, and customer engagement initiatives
• Analyze customer data and feedback to improve offerings

• Work with management to define pricing strategies and product mix
• Identify high-margin products and optimize offerings
• Launch new products based on market trends and demand

• Track sales performance, campaign ROI, and channel effectiveness
• Prepare reports and insights for management
• Use data to continuously refine strategies

• Strong experience in sales & marketing leadership (F&B, retail, FMCG preferred)
• Proven track record of driving revenue growth
• Experience in handling multiple channels (B2C, B2B, B2D)
• Strong understanding of digital marketing and brand building
• Excellent leadership, negotiation, and communication skills
• Strategic thinker with a hands-on execution approach

• A growth-focused leader who can take complete ownership of sales and marketing, scale revenue, build a strong brand presence, and unlock new business opportunities for MM Mithaiwala.