General Manager Sales Marketing

The General Manager Sales will lead the complete sales function for Street Light Poles and PEB solutions , drive revenue growth, manage key clients, develop new markets, and build a high-performance sales team. The role requires strong technical understanding, market awareness, and proven experience in infrastructure/steel fabrication industry.

A. Sales Strategy & Revenue Growth

• Develop and implement strategic sales plans for Street Light Poles, High Mast Poles, and PEB structures.
• Achieve monthly/quarterly/annual sales targets.
• Identify new business opportunities, sectors, and geographies.
• Create pricing strategies, cost estimations, and competitive quotations.

B. Business Development

• Build and maintain strong relationships with contractors, EPC companies, government departments, Smart City projects, PWD, NHAI , and private industrial clients.
• Track upcoming tenders and projects; ensure timely participation.
• Conduct product presentations, customer visits, and technical discussions.

C. Key Account Management

• Handle major corporate and government accounts.
• Ensure customer satisfaction, timely delivery coordination, and issue resolution.
• Build long-term relationships to increase repeat business.

D. Team Leadership & Performance Management

• Lead, mentor, and manage the sales team (Area Managers, Executives, Coordinators).
• Set targets, monitor performance, and conduct regular review meetings.
• Provide training on product knowledge, negotiation skills, and market approach.
• Drive discipline in MIS reporting, follow-ups, and CRM usage.

E. Coordination with Internal Departments

• Work closely with Design, Estimation, Production, Dispatch, and Finance teams.
• Ensure feasibility checks, cost accuracy, and timely delivery commitments.
• Provide market feedback to the NPD (New Product Development) team for improvements.

F. Market Research & Competitor Analysis

• Track industry trends, competitor products, pricing, and strategies.
• Suggest product enhancements or new variants based on customer feedback.

G. Compliance & Documentation

• Oversee tender documentation, LOI, PO review, and contract finalization.
• Ensure compliance with company policies and government norms.