General Manager Offline Growth

Role Overview

We are looking for a strategic thinker and execution-focused professional to enable offline growth marketing initiatives. The role involves building and managing new affiliate channels for lead generation similar to broker/channel partner networks, driving on-ground activations, building strategic B2B partnerships, and identifying new offline acquisition opportunities to drive lead generation and brand presence in key markets

1. Channel & Broker Network Development

Identify, onboard, and engage with real estate brokers and channel partners

Build and scale broker referral programs with clear incentive structures

Drive consistent engagement through meets, training sessions, and reward campaigns

2. Offline Growth & Market Expansion

Identify new growth opportunities and geographies for expansion through research driven insights.

Build strong relationships with brokers, channel partners, and IPCs to drive qualified lead generation.

Lead on-ground activations such as events, branding initiatives, kiosk setups, and more for visibility and engagement.

Track ROI and effectiveness of offline marketing activities.

3. B2B Partnerships & Alliances

Build strategic partnerships with developers, IPCs, architects, and other industry stakeholders.

Explore tie-ups with complementary service providers to drive cross-leads

4. Strategic Planning & Execution

Design and execute growth acceleration strategies for offline business development

Assess market trends, risks, and opportunities to build executable plans

Ensure high brand visibility and positioning in key target micro-markets

5. Reporting & Process Compliance

Maintain and share periodic performance updates, MIS, and lead funnel reports

Adhere to internal process compliance and reporting standards

Track P&L impact from individual growth efforts and optimize performance accordingly

E. Preferred Qualifications:

Bachelors degree in Engineering, Architecture, Business, or related field

MBA or equivalent from a Tier-1 institute such as IIMs, ISB, or top global B-schools

Candidates with an undergraduate degree from IITs, NITs, or other top-tier engineering institutes will be preferred

F. Required Skills & Mindset:

Analytical thinking with strong command over business math and MS Excel

Ability to adapt to dynamic work environments with targets and KPIs.

Excellent negotiation, communication, and stakeholder management skills

Data-driven mindset with ability to analyze lead performance and channel efficiency

Proven track record in closing high-value, relationship-driven B2B deals

Willingness to travel and lead from the front in field-driven environments

G. WHAT YOU GET?

Opportunity to drive market expansion for a fast-growing design-tech brand

Autonomy to build and scale high-impact offline growth channels

Cross-functional collaboration and leadership exposure

BEST PAY - Industry Leading Pay Packages

Incredible Team

HIGH PEDIGREE- Leadership Team

INCLUSIVE- Organisation Culture

Want to be part of a design-tech rocketship? Explore your next career move at www.flipspaces.com or write to careers@flipspaces.com