General Manager Marketing

Role Overview:

Battery Smart is looking for a AGM/GM Marketing to lead brand, growth, and customer acquisition initiatives across digital and offline channels, with a strong focus on AI-led marketing transformation and scalable growth systems.This is a high-impact leadership role responsible for owning the end-to-end marketing charter from strategy and positioning to performance marketing, content, creative, offline branding, and city-level GTM execution.

The role requires strong business acumen, data orientation, and the ability to build and lead high-performing teams in a fast-paced, high-growth environment.

Key Responsibilities:

1.Marketing Strategy & Business Alignment

Define and drive the overall marketing strategy aligned with company growth and revenue objectives

Own brand positioning, messaging architecture, and market expansion strategy across cities

Translate business OKRs into structured marketing roadmaps and measurable growth plans

Lead annual planning, budgeting, forecasting, and quarterly performance reviews

2.Growth & Performance Marketing

Drive customer acquisition, activation, and retention strategies across digital and offline channels

Optimize CAC, LTV, funnel conversion, and retention metrics through structured experimentation

Scale performance marketing across paid media, partnerships, and growth channels

Build strong attribution frameworks and ROI-driven campaign models

3.AI-Led Marketing & Automation

Integrate AI tools into content creation, campaign optimization, audience targeting, and reporting workflows

Build automated marketing funnels and lead nurturing systems

Leverage predictive analytics and data modeling to improve decision-making

Identify scalable AI use cases that drive cost efficiency and performance gains

4.Brand, Content & Creative Leadership

Lead development of high-impact brand campaigns, ad films, digital creatives, and storytelling initiatives

Build a strong, differentiated brand narrative in the EV ecosystem

Ensure consistency in brand voice across social media, offline touchpoints, and city branding

Manage agencies, creative partners, and production teams

5.Offline Marketing & City-Level GTM

Design and execute hyperlocal marketing strategies to strengthen city-level presence

Drive on-ground activations, partnerships, trade marketing, and OOH campaigns

Collaborate with operations and city teams to execute localized growth initiatives

Ensure strong brand visibility across swap stations and partner network

6.Team Leadership & Cross-Functional Collaboration

Build, mentor, and scale a high-performing marketing team across brand, content, and performance

Work closely with Product, Operations, Finance, and Leadership to drive business outcomes

Establish structured dashboards and reporting systems for brand and growth metrics

Drive a culture of accountability, experimentation, and data-driven decision-making

Qualifications & Skills:

58 years of experience in marketing, including leadership roles in brand and growth

Strong exposure to performance marketing, digital strategy, and customer acquisition

Proven experience in leveraging AI tools for marketing automation and optimization

Experience managing teams and cross-functional stakeholders

Strong analytical mindset with hands-on approach to execution

Prior experience in high-growth startups, EV, mobility, fintech, or tech-enabled businesses preferred

MBA (Tier 1/Tier 2)