General Manager - Graphic Design (Packaging)

Were seeking a senior Graphic Design lead to lead the transformation of our packaging strategyfrom feature-focused communication to purpose-driven storytelling. This is a high-impact leadership role that blends strategic foresight with creative execution across a portfolio of 17,000+ SKUs.

Key Responsibilities:

• Strategic Leadership: Define and drive a future-ready packaging design vision aligned with brand purpose and consumer trends.
• Creative Direction: Partner with 25+ Business Units to translate business goals into compelling shelf narratives; oversee 600+ artworks monthly.
• Team & Partner Management: Lead internal design teams and external agencies to deliver scalable, high-performing design systems.
• Design Validation: Establish a data-driven, consumer-centric design validation process using neuro-insights and advanced research tools.
• Innovation & Trend Forecasting: Anticipate global cultural and consumer shifts to inspire breakthrough packaging solutions.
• AI Integration: Leverage generative AI to optimize workflows, enhance speed, and unlock creative capacity.
• Cultural Insight: Apply design semiotics and anthropological methods to create emotionally resonant packaging experiences.

Ideal Candidate Profile:

• 1520 years of progressive experience in graphic design, including:
• 810 years at a top-tier design agency
• 56 years in a senior client-side role at a leading CPG/FMEG company
• Proven ability to blend creative excellence with business strategy
• Expertise in consumer validation tools (neuro-insights, semiotics, quantitative testing)

If your profile match with the requirement share your CV at