General Manager (Corporate Marketing) – Perfumes

Indian FMCG Group Co hiring for it's Perfume vertical. A Sales & Marketing professional who keeps the caliber to build business. Has Sharp Strategy not just plan but execute over exceeding target/s.

-Position Title:- General Manager Sales & Marketing (Perfumes)

-Location:- Noida (Corporate Headquarters)

-Reporting To:- Sr. Vice President (Marketing)

-Reports:- No direct reports

Educational Qualification: - MBA in Marketing (mandatory)

Experience Required:

• 1520 years of total experience in Sales & Marketing
• 810 years must be in the perfume industry
• Strong understanding of premium and luxury segments

Key Skills & Competencies:

• Thorough knowledge of the perfume industry (product, packaging, pricing, competition, market trends)
• Strategic thinking and execution capabilities
• Excellent communication and analytical skills
• Creative mindset for branding, packaging, and product innovations

Primary Objectives:

- To build and scale the Perfume category for the organization

- Lead end-to-end Sales and Marketing operations for perfumes

Key Responsibilities:

• Develop overall product and marketing strategy for perfumes covering product range, SKUs, pricing, packaging, distribution, and promotion.
• Engage with multiple sales formats to drive product placement and revenue growth.
• Conduct competitive scans and provide market intelligence.
• Oversee consumer research to align with trends and preferences.
• Collaborate with branding and communication agencies for campaigns and creatives.
• Innovate on packaging formats for different occasions and consumer segments.
• Work with perfume vendors for sourcing and development.
• Design and execute sales promotion plans.
• Drive sales tie-ups and partnerships to boost market penetration