Gallery External Relations & Market Strategy

Location: Hyderabad | Full-time

About Nolwa Studio

Nolwa Studio is a design studio and gallery based in Hyderabad, India. We create limited-edition collectible objects that sit at the intersection of traditional craft and contemporary design. Working with Indian craftsmen and global designers, we develop pieces that engage international galleries, collectors, and institutions.

Role Overview

We are seeking a Gallery External Relations & Market Strategy Lead to work closely with the Founder in strengthening Nolwas external presence and commercial rhythm.

This is an on-site role that combines structured research, gallery outreach, disciplined enquiry management, and oversight of digital platforms. The ideal candidate is organised, thoughtful, and commercially aware someone who enjoys building systems and maintaining momentum in a founder-led creative environment.

The Founder guides the final voice in all outward-facing communication; this role builds the structure, research, and follow-through behind it.

Key Responsibilities

Gallery Research & Outreach

• Research and shortlist international galleries aligned with Nolwas positioning.
• Analyse gallery programs, pricing tiers, and exhibition patterns.
• Prepare structured comparison decks and summaries.
• Draft tailored outreach emails and track follow-up cadence.
• Maintain a disciplined communication tracker.

Sales & Enquiry Management

• Respond to inbound enquiries across all platforms (email, website, 1stDibs, etc.).
• Draft responses and coordinate documentation (pricing, specifications, edition details).
• Maintain a structured pipeline tracker (enquiry proposal closed).
• Follow up with potential clients in a measured and professional manner.
• Escalate strategic or pricing-sensitive conversations to the Founder.

Market Intelligence

• Track international collectible designers and gallery representation trends.
• Monitor pricing benchmarks and market positioning.
• Study relevant design fairs and exhibitions.
• Produce structured research summaries that inform gallery targeting and new product positioning.

Digital & Platform Oversight

• Monitor and update 1stDibs listings (pricing, availability, details).
• Coordinate periodic social media & website updates.
• Support the social media consultant with research inputs and content references.
• Ensure consistency across platforms.
• Liaise with PR consultants and maintain press documentation.

Ideal Profile

• 48 years of relevant experience.
• Prior gallery and art/design fair experience.
• Strong written communication skills (international-facing).
• Highly organised with strong follow-through discipline.
• Comfortable handling sales conversations in a gallery context.
• Research-oriented with the ability to synthesise information clearly.
• Interest in contemporary design, craft, and collectible objects.
• Comfortable working closely with a Founder in a small, ambitious studio.

What This Role Is

This role is not purely research, not purely sales, and not marketing.

It is about building and maintaining Nolwas external intelligence and communication discipline ensuring that no opportunity, conversation, or positioning insight is lost.

If this interests you, please share your CV along with a brief note explaining why this role resonates with you to hello@nolwastudio.com