Gaana - Content Notifications Executive

Role Overview:

Are you the wordsmith who can make a push notification feel like a personal high-five? Do you have a knack for crafting quirky, engaging copy that makes users click before they even realize it? Were looking for a Creative Content Writer CRM & Notifications to write compelling, fun, and action-driven messages across push notifications, emails, and WhatsApp campaigns.

If you can turn a simple alert into an irresistible call to action (without sounding like a robot), this role is for you!

Key Responsibilities:

1. Craft Killer Copy for Notifications & Emails

• Write quirky, engaging, and conversion-driven copy for push notifications, emails, and WhatsApp messages.
• Develop messaging that feels personal, timely, and impossible to ignore.
• Ensure every notification reflects the brands voice while driving user action.

2. Optimize for Clicks & Engagement

• Experiment with A/B testing to find what makes users click.
• Monitor performance and tweak copy to boost open rates, CTRs, and conversions .
• Stay ahead of trends in digital communication to keep content fresh and engaging.

3. Campaign Execution & Automation

• Conceptualize and execute engaging email, push notification, and WhatsApp marketing campaigns .
• Work with CRM tools like MoEngage, CleverTap , or similar platforms to automate and optimize messages.
• Segment audiences and craft personalized copy for different user groups.

4. Collaboration with Marketing & UX Teams

• Partner with designers, marketers, and product teams to enhance user journeys with impactful messaging .
• Brainstorm creative ideas for campaigns that keep users hooked.

Why Join Us?

• Be the voice behind impactful customer communication that actually gets noticed.
• Work in a fast-paced, creative environment where ideas matter.
• Shape how millions of users engage with our brand through smart, witty, and effective messaging .

Qualifications:

• 0-2yrs experience
• Graduate
• Knowledge of English, Hindi + Any other language
• Willing to join on a 6month contract