🔔 FCM Loaded

Full Stack - Growth & Marketing Manager

CheqUPI (YC S23)

5 - 10 years

Bengaluru

Posted: 10/12/2025

Getting a referral is 5x more effective than applying directly

Job Description

Were Hiring: Growth & Marketing Manager

Location: Bangalore

Team: Growth & Partnerships


What Youll Own


1. Performance & Digital Growth (50%)

Partner daily with our digital agency to track & optimise campaigns via Metabase, Sinch, Wati.

Identify winning creatives, cohorts, and messaging to iterate on ads, reels, landing pages.

Improve onboarding KYC activation funnel with Product & Ops.

Own our paid media stack across Meta, Google, YouTube, SEMrush, SEO, and influencer analytics.

Manage budgets, forecast ROAS, optimise CAC, and drive country-wise growth strategies.


2. Influencer & Community Growth (15%)

Identify, onboard & manage influencers across travel, expat, backpacker, and NRI communities.

Negotiate budgets, deliverables & ensure strong localisation narrative.

Build & maintain an influencer CRM to track performance + reuse top content.


3. Social Media & Content Marketing (15%)

Own Cheqs brand presence on Instagram, Facebook, LinkedIn, YouTube.

Maintain a dynamic content calendar tied to visa seasons, travel peaks & festivals.

Craft blogs, brand stories, and founder-led narratives showcasing Tourist UPI Experience.

Work closely with design to ship high-quality, snackable creatives.


4. Offline & Experiential Marketing (15%)

Lead on-ground activations at airports, cafs, hostels, travel fairs and more.

Oversee quality and distribution of collateralsbanners, standees, QR cards, T-shirts, pamphlets.

Coordinate with field teams to ensure unified visibility across KYC touchpoints.


5. Brand Analytics & Reporting (5%)

Track weekly funnel: reach KYC top-up transaction retention.

Maintain dashboard reporting for founders.

Benchmark Cheqs growth against global fintech players like Revolut, LemFi, Wise.


Who Should Apply


Youll thrive here if you have:


35 years of growth or full-stack marketing experience (fintech/travel is a plus).

Hands-on experience with Google Ads, Meta Ads, SEMrush, SEO, Canva/Figma.

Strong execution ownership across digital, influencer & offline initiatives.

Analytical mindset + storytelling ability + hustle DNA.

Bonus: Understanding of UPI, cross-border payments, foreign travellers.


Why Join Us


Build a global-first fintech brand from India.

Work directly with the founding team operating across 10+ countries.

Freedom to ideate, execute & measure impact end-to-end.

Be part of a category-creating product transforming how global travellers pay in India.


Interested? Lets Talk!


Send your resume or portfolio to @monica.

Services you might be interested in

Improve Your Resume Today

Boost your chances with professional resume services!

Get expert-reviewed, ATS-optimized resumes tailored for your experience level. Start your journey now.