Fractional Chief Marketing Officer

Company Description

Tripole Gears, founded in 2017, is a leading Indian brand specializing in designing and manufacturing durable, functional outdoor gear, ranging from rucksacks to organizers. Our products are trusted by trekkers, defense personnel, and adventure enthusiasts nationwide. With a strong omni-channel presence and recognition on Shark Tank India, we prioritize utility, innovation, and customer feedback. We operate through e-commerce platforms, our website, export channels, and B2B partnerships.

Role Description

This is a contract role for a Fractional Chief Marketing Officer. The responsibilities include developing and overseeing marketing strategies across all channels - online and offline and developing and refining the brand language and content for Tripole across channels. The role involves developing innovative marketing strategies to grow brand presence and drive business goals, while collaborating with teams to enhance customer engagement across various channels.

Qualifications

• Strong expertise in Branding, Digital Marketing and Content Strategy
• Demonstrated ability to lead sales initiatives and improve revenue performance
• Excellent communication, organizational, and team collaboration skills
• Experience working with and scaling consumer or D2C brands
• Experience or interest in the outdoor industry is a plus