Founding Marketing Lead

The Role

Youll be Fermis first marketing leader the architect of our brand, our growth engine, and our community.

Youll shape how millions of students perceive learning, and build the playbook that takes Fermi from a quiet beta to a global phenomenon.

Were looking for a full-stack marketing founder equally comfortable brainstorming viral content ideas and modeling funnel metrics. Youll combine strategy, storytelling, and analytics to make Fermi the most talked-about learning brand of this decade.

What Youll Do

1. Build the Brand

• Define Fermis voice and visual identity a mix of credible, aspirational, and socially viral.
• Craft narratives that make AI tutoring feel magical, not mechanical.
• Translate product breakthroughs into stories that resonate with students, parents, and educators.

2. Drive Growth

• Design and run experiments across acquisition channels influencer collaborations, referral loops, viral campaigns, and organic social.
• Own top-of-funnel metrics: awareness, engagement, and conversion.
• Build and scale early growth systems that balance creativity with data.

3. Create Content that Travels

• Launch Fermis presence on YouTube, Instagram, Reddit, Discord, TikTok, Snapchat, and Twitch.
• Produce thumb-stopping videos, explainers, memes, and study challenges.
• Work with creators, educators, and students to co-create authentic stories.

4. Build and Nurture Community

• Build Fermis student and educator community from zero online and offline.
• Turn passionate users into advocates, collaborators, and creators.
• Experiment with gamified challenges, group study events, and school-level competitions.

5. Lead with Insights

• Run feedback loops with students and teachers to shape marketing strategy.
• Turn qualitative insights into quantitative growth hypotheses and vice versa.
• Develop the metrics that define what Fermis impact looks like.

Requirements

• 5+ years in consumer tech, social, or edtech marketing ideally at a fast-growing brand.
• Proven experience taking a product from 01 in audience and traction.
• A deep understanding of Gen Z culture and digital communities.
• The ability to switch between creative storytelling and analytical growth thinking.
• Exceptional ownership, curiosity, and bias for action.