Founding Frontend Engineer - Agentic Commerce

Kloth is building a radically new way to shop fashion online one where an intelligent agent understands your body, intent, and taste, and helps you arrive at confident decisions instead of endless scrolling.

Fashion is a deeply sensory category. Size charts, filters, and static images fail because they dont understand fit, feel, or context . Kloths agentic, context-aware shopping experience is designed to change that.

This is not a storefront.

Its an adaptive, confidence-driven shopping journey.

• Khanaz K A Founder & CEO
• 14+ years in e-commerce and product leadership. IIM Ahmedabad MBA.
• Former Amazon (Prime & Growth) product leader; ex-CPO at Simpl.
• Built and scaled checkout and growth systems used by 1000+ brands.
• Prateek Chugh Co-founder & CBO
• One of the strongest sales and growth leaders in India.
• Formerly led sales and growth at Oyo, Classplus, and Simpl.
• Deep experience building GTM engines from zero to scale.
• Aditya Todi Co-founder & CTO
• IIIT Hyderabad alumnus.
• Founding engineer across multiple startups.
• A first-principles thinker with savant-level coding ability and strong systems intuition.

Were looking for a founding frontend engineer to own and architect Kloths entire consumer experience from intent capture to confident checkout.

You will design and build the agent-driven, context-aware, composable shopping journey that defines Kloth.

This is not a ticket-based frontend role.

This is a foundational product role with real ownership.

• Own the end-to-end frontend architecture for Kloths consumer product
• Design and implement stateful, context-aware, agent-driven user flows
• Build composable UI primitives that adapt to user intent and model output
• Translate probabilistic AI responses into intuitive, confidence-building UX
• Shape contracts between AI agents, backend systems, and the UI
• Make strong UX decisions under ambiguity and ship fast
• Continuously simplify complex journeys without dumbing them down

You should have:

• Strong experience building complex frontend systems using React / Next.js / Flutter (or equivalent)
• Deep understanding of state management, async flows, and UI orchestration
• Experience designing UX flows, not just implementing mocks
• Comfort working with incomplete, evolving, or probabilistic data
• High standards for performance, clarity, and maintainability
• A bias toward reducing steps and cognitive load

You should enjoy:

• Ambiguity
• Fast iteration
• Early-stage ownership
• Being accountable for outcomes, not just code

• Kloth is currently pre-seed , with strong early momentum:
• Active conversations with pre-seed and seed investors
• Clear path to a Seed round over the next few months
• Until the Seed round is closed:
• Cash compensation will be below market
• This is intentional and transparent
• In return, you get:
• Significant equity ownership for joining at a truly early stage
• A chance to shape the product, culture, and technical foundation
• Real upside if we execute well (and we intend to)

This role is ideal for someone optimizing for ownership, learning, and long-term leverage , not short-term salary maximization.

• A true founding role with real influence and autonomy
• Meaningful equity in a company tackling a genuinely hard, valuable problem
• The opportunity to define a new category of shopping experience
• Close collaboration with product, AI, and backend no silos
• A culture that values clarity, craft, and first-principles thinking

• You need fully defined specs before starting
• You prefer pixel-perfect designs over interaction logic
• You want a narrowly scoped frontend only role
• Youre optimizing primarily for brand names or short-term cash