FMCG Sales Training (Manager / Senior Associate)

FMCG Sales, Centre of Excellence (Manager / Senior Associate)

Role Structure: ~80% FMCG Sales Training | ~20% Overall Program Management & Growth

Location: Delhi NCR

Kraftshala is building a dedicated FMCG Sales Training to strengthen how frontline FMCG sales capability is developed at scale. In this role, youll work closely with the founding and academic leadership team to translate real distributor- and general trade (GT)-led sales experience into structured curriculum, training, and evaluation systems that prepare early-career professionals for on-ground FMCG sales roles.

This role is designed for FMCG field sales professionals (3-6 years) who enjoy stepping back from day-to-day execution to analyse what actually works in the field - and then codifying that learning so others can apply it well.

The short version

What this role is about: This is a high-impact role within Kraftshalas flagship PGP Sales, Marketing & Business Leadership program. You will help define how FMCG sales is taught, practised, and assessed - ensuring that students are genuinely ready for distributor-facing and GT roles from Day 1.

Your work will bring real FMCG field sales context - distributor management, GT execution, territory-level decision-making into a national training platform. Youll influence not just how students learn, but also how recruiters evaluate sales readiness for roles such as Area Sales Executive and Territory-level positions.

Over time, this role allows you to move from owning a territory to owning sales capability outcomes at scale, while remaining deeply grounded in real-world FMCG execution realities.

Who were looking for: Were looking for people with 3-6 years of classical FMCG field sales experience, particularly across distributor management, GT execution, and territory operations, in structured and process-led FMCG environments.

You should enjoy breaking down real sales problems, explaining the why behind execution decisions, and helping early-career professionals build strong, repeatable sales fundamentals.

Why you should apply: This role offers -

• Industry-level impact on how FMCG sales talent is built
• Exposure to diverse sales contexts, categories, and learner profiles
• The opportunity to build long-term academic, leadership, or business-ownership careers
• A front-row view into how recruiters evaluate sales capability and readiness

About us: Kraftshala is Indias largest higher-education institution in terms of marketing placements, with a 94% placement rate, and we are gunning to become the worlds largest career launchpad across domains.

Were backed by eminent investors, including ex-unicorn startup founders and CXOs from organisations such as RedBus, NoBroker, Nestl, and Performics.

The detailed version (What youll spend your time on)

Training Execution & Design (~80% of your time)

• Overall Program Design: You will design, evolve, and own the FMCG Sales learning journey within the PGP program. This includes analysing student learning outcomes, placement performance, and recruiter feedback for FMCG field sales roles, and translating these insights into a training experience that reflects real distributor management challenges, GT execution realities, and territory-level trade-offs.
• Content Enhancement & Development: You will use your FMCG sales experience - combined with industry conversations and benchmarks - to create and refine FMCG-specific frameworks, distributor management case studies, GT execution simulations, territory planning exercises, and structured problem-solving modules.
• Training & Instruction: You will conduct regular live sessions for small and large cohorts on topics aligned with your strengths, such as distributor and channel management, GT execution, trade promotions and visibility, route-to-market thinking, and sales planning discipline. You will also coach students on articulating their on-ground experience clearly and credibly during interviews.
• Coaching Other Experts: As the FMCG training lead, you will manage and mentor a network of part-time FMCG experts who deliver sessions, evaluate assignments, and assess students. This includes auditing sessions, providing structured feedback, and ensuring consistent training quality and philosophy.

Overall Program Management & Growth (~20% of your time)

• Student Selection: You will contribute to strengthening the admissions process by conducting interviews, onboarding and auditing interviewers, and participating in final intake and scholarship decisions where required.
• Partnership Development: You will support the development of training, project, and recruiter partnerships - helping align expectations around sales capability, readiness, and on-the-job performance.

Monthly outcomes

Month 1:

• Build a deep understanding of the PGP program, with a strong focus on FMCG field sales
• Familiarise yourself with existing FMCG curriculum, student profiles, and recruiter expectations
• Begin co-delivering FMCG modules and coaching a small group of students

Month 2:

• Independently lead FMCG Sales modules
• Audit existing FMCG curriculum against distributor management and GT expectations
• Build working relationships with new FMCG experts to strengthen curriculum depth

Month 3+:

• Own FMCG Sales curriculum end-to-end - design, delivery, and expert engagement
• Maintain high placement readiness for FMCG sales roles and strong recruiter satisfaction
• Experiment with new learning formats, tools, and partnerships to improve outcomes

A question wed like to address upfront is what the career trajectory looks like for someone in this role.

Five years from now, there are two broad paths this role can open up:

• If you particularly enjoy creating high-quality sales and business content and delivering impactful sessions, you could emerge as a leader designing and leading training programs for related sales verticals (FMCD, Retail, Pharma, etc.) or for large FMCG and corporate organisations.
• If the business and strategy side excites you more, you could take ownership of a Kraftshala business vertical with full P&L responsibility.

These are starting thoughts, of course, and any decision on a role is always a function of what a person wants matched with what the organisation can offer. The great advantage of a company thats growing well (like Kraftshala) is that new opportunities open up frequently, and our preference would always be to try to fill up newly created roles with candidates from within the organisation.

You fit the bill if, you have:

• 3-6 years of FMCG sales experience with hands-on exposure to brand management, trade marketing, and sales, and a proven ability to drive measurable business results. (Were not too fussed about the exact years of experience, as thats just a proxy for your skill level, which is what we really care for.)
• Excellent written and verbal communication skills with the ability to explain complex concepts in a clear and concise manner.
• A structured and user-centric approach to problem-solving
• Ability to see the big picture as well as the easy-to-miss details

Selection Process:

As a small team, we must get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation with us will last about 30-60 minutes. The process will occur over a mix of online and offline conversations.

• Conversation 1: This will be a call with the HR Lead to understand your profile briefly and share the details of the selection process.
• Technical Exercise: This is a specific assessment designed to evaluate your fit for this role
• Conversation 2: This will be a conversation with our Sales Training & Program Lead wherein you can expect to be evaluated on the competencies needed for the job (mentioned above) & to go over your submission for the technical exercise.
• Conversation 3: A conversation with our CEO to ensure that there is a fit with the Kraftshala Kode.
• Extending an offer: If all goes well, we will extend an offer that will mention the relevant details.

Location:

Delhi / Gurgaon