FMCG Export Lead Generation E Commerce executive

The Export FMCG Lead Generation & E-Commerce Executive is responsible for identifying, qualifying, and generating international leads for FMCG export business through online platforms, B2B portals, and digital channels. The role involves managing e-commerce operations, engaging with global buyers, responding to inquiries, and supporting the companys export growth through structured lead development and market research.

• Generate high-quality international leads for FMCG exports through B2B platforms such as Alibaba, Indiamart, ExportersIndia, TradeIndia, and other global portals.
• Conduct market research to identify potential importers, distributors, traders, supermarkets, wholesalers, and retailers in target countries.
• Analyze global market trends, buyer preferences, and competitive pricing.

• Handle day-to-day operations of e-commerce accounts and B2B export portals.
• Upload product listings, optimize product descriptions, and update pricing.
• Respond to buyer inquiries professionally and convert inquiries into sales opportunities.

• Communicate with international clients via email, WhatsApp, Zoom, and phone.
• Share product catalogs, technical specifications, price lists, and export documentation details.
• Maintain strong follow-up with interested buyers to achieve conversions.

• Coordinate with export, logistics, and production teams to collect necessary export documents (PI, COA, packing list, HS codes, etc.).
• Assist in preparing quotations, Proforma Invoices, and contractual documents for foreign buyers.
• Maintain accurate records of leads, inquiries, and sales status.

• Support the digital marketing team in promoting FMCG export products on social media and marketplace platforms.
• Suggest marketing ideas to increase online visibility and global reach.

• Maintain a detailed database of potential and active buyers.
• Prepare weekly and monthly lead reports and submit performance updates to management.

• Bachelors degree in Business, Marketing, International Trade, or related field.
• Strong knowledge of FMCG products, export markets, and e-commerce platforms.
• Excellent written and verbal communication skills in English.
• Experience with B2B portals such as Alibaba, Indiamart, TradeIndia, and Global Sources preferred.
• Strong research skills and ability to identify potential buyers worldwide.
• Basic knowledge of export procedures, documentation, shipping terms (Incoterms), and international trade.
• Proficiency in MS Excel, CRM tools, and email communication.