Financial Inclusion Officer

1. POSITION DESCRIPTION

JOB TITLE

Financial Inclusion Officer

GRADE

AM-I

DEPARTMENT

Micro Banking

LOCATION

BRANCH

SUB-DEPARTMENT

TYPE OF POSITION

Full-time

REPORTS TO

Branch Manager

REPORTING INTO

NA

2. ROLE PURPOSE & OBJECTIVE

• This profile is directly responsible for business generation, customer acquisition and customer servicing for Deposit Products, Digital channels and Third Party Insurance products

• The profile role includes cross-selling to existing customers as well as acquisition of new customers through referral and family banking

• Offer and onboard customers on CASA and Term deposit products to customer, their family members and their references.

• Offer and onboard customers on Digital platforms including Mobile banking, UPI, UPI QR and download of Hello Ujjivan.

• Deliver prompt customer services; be accessible to customers at all times for Digital Banking and Deposit Product queries.

3. SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

• Approx 2 Cr. Deposit

• CASA, FD, RD & TPP (Product & Services)

4. KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business/ Financials

• Meet the set targets for overall Liability, TPP and Digital Initiatives in terms of Family Banking (Open Market) acquisition.

• Convert Group Loan, Individual Loan customers, their family members and referrals for available Liability, TPP and Digital Initiatives product in the branch.

• Open CASA and ensure customers are maintaining Monthly Average Balance for opted CASA.

• Actively source term deposits (FD and RD) to Family members of GL customers.

• Offer suitable Insurance products to customer and family members to provide adequate insurance coverage

• Onboard customers on digital channels including Mobile banking, UPI, UPI QR and Hello Ujjivan

• Ensure digital adaptation for mapped customers.

• Share customer insights/product related feedback with the CRM

Customer (Both Internal & External)

• Meeting customers regularly and cross selling of overall Liability, TPP and Digital Initiatives.

• Meeting customers regularly and providing services related to overall Liability, TPP and Digital Initiatives.

• Ensure customers and Family members are educated about entire bouquet of banking products (CASA, TPP, TD and Digital Initiatives) offered by Ujjivan.

• Engage with customers for other account related activity like conversion for Dormant account to inactive account, linking of DBT etc.,

• Converting existing family banking leads and providing the leads to respective business function to cross selling of other available secured loans in Ujjivan.

• Money Mitra – assisting CRM in managing BC arrangements including Money Mitra and others.

• Assisting customers for digital channels usage like ATM Card, Mobile Banking, UPI, Missed-call banking, Hello Ujjivan etc.

• Interact with customers in a courteous and professional manner; provide prompt, efficient and accurate services

• Ensure timely insurance claim settlement for his/her customers

• Resolve customer queries/ pertaining to Family Banking and digital channels within specified timelines.

Internal Process

• Compliance to SLA/Policies/Processes

• Adhering to compliance and quality guidelines in all the documentation and forms

• Analyze existing customer profile, leads shared and fill customer profile in AOF with accurate details, routinely check with concerned authorities for any re-work needed in already submitted AOFs.

• Ensuring no form pendency for sourced customers by regular follow up with branch ops team.

• Help to conduct the CSR activities and motivates customers to participate in the Financial & Digital Literacy Programs

• Give the detailed field reports to CRM and discuss field related issues.

• Pro-actively participate, facilitate and drive any new Digital initiative taken by the bank

• Assist branch staff – CRO, LO in adopting all the digital initiatives of the bank for Loans as well as deposit products

Innovation & Learning

• Being up to date about all the new digital initiatives of the bank

• Maintain up to date knowledge of overall Liability, TPP and Digital Initiatives and processes as well as a working knowledge of other available products offered in the branch.

• Ensure adherence to training man-days/ mandatory training programs for self

• Be up to date with any new process implementation initiative taken by the bank.

5. MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications

• Graduate in related subjects with good analytical and sales skills to be considered.

Experience(Years and Core Experience Type)

• 0-1 year experience for Graduates Field Experience preferably in product sales, banking

Certifications

• If required

Functional Skills

• Fluent in regional language and English

• Strong communication skills

• Good Interpersonal skills

• Sales skills

• Willingness & Attitude to travel and do field activities – Must have a two-wheeler for field visits

• Outgoing attitude with ability to engage with customers

• Should be an active smartphone user with understanding of digital platforms in personal life (e.g. Social

• Media, UPI, wallets, banking apps, ATM, POS)

• Aware user of basic office tools like Email, Word, Excel, power point

Behavioral Skills

• Effective Communication – both oral and in written

• Interpersonal skills

• Multiple product selling skills

Competencies

• Building Relationship

• Driving Change

• Planning & Organizing

• Collaboration