Field Sales Executive

About Biotastic

Biotastic is a fast-growing wellness brand committed to bringing science-backed products to everyday consumers. We operate with a challenger mindset agile, ambitious, and deeply customer-focused. As we scale our on-ground presence across India, we're building a field team that thrives in the hustle and takes ownership of their territory like a true entrepreneur.

About the Role

We're looking for a high-energy Field Sales Executive to drive on-ground sales, dealer activations, and market penetration for Biotastic's product range. This is a feet-on-street role if you love being in the field, building relationships face-to-face, and closing deals, this one's for you. You'll own your territory, grow your network, and directly contribute to Biotastic's revenue expansion.

Key Responsibilities

Sales & Revenue Generation

• Execute daily field visits to retail outlets, dealers, distributors, and end customers within the assigned territory
• Achieve monthly and quarterly sales targets through consistent pipeline management and order closure
• Collect orders, manage follow-ups, and coordinate with the warehouse team for timely deliveries

Channel Development

• Onboard new dealers, retailers, and channel partners to expand Biotastic's distribution footprint
• Ensure product visibility, proper merchandising, and point-of-sale (POS) branding at partner outlets
• Manage and nurture ongoing relationships with existing distributor and dealer accounts

Product Promotion & Activations

• Conduct live product demonstrations and sampling activities at customer locations, trade events, and local activations
• Support BTL campaigns, roadshows, and local marketing initiatives in coordination with the marketing team

Territory Intelligence

• Map territory potential identify new geographies, untapped channels, and competitive activity
• Collect and relay customer feedback, pricing insights, and market trends to the sales and product teams

Reporting & CRM

• Log daily visit activity, sales pipeline updates, and dealer status via CRM and reporting tools
• Provide regular territory performance reports to the Sales Manager

Requirements

• 13 years of field sales experience in FMCG, consumer durables, home appliances, or wellness products
• Proven ability to meet and exceed sales targets in an autonomous, field-based environment
• Strong relationship-building, communication, and persuasion skills
• Self-motivated and target-driven with a high degree of initiative
• Owns a two-wheeler and holds a valid driving license; willing to travel daily within the assigned territory
• Graduate degree preferred.

Preferred Qualifications

• Prior experience in home appliance or wellness product field sales
• Fluency in English and Hindi
• Hands-on experience with dealer/distributor channel management

What We Offer

• Compensation: Fixed salary
• Career Growth: Clear pathway to Area Sales Manager and beyond
• Mentorship: Direct access to and guidance from the leadership team

Biotastic is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.