Fashion Marketing Executive

CHANEL is a world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewelry, and Watches. Founded by Gabrielle CHANEL in 1910, the House remains dedicated to quality craftsmanship and offering high-end creations. At present, CHANEL employs more than 32,000 people worldwide.

As an independent company, its core values are grounded in:

• Exceptional creation and client experience
• Nurturing human potential
• Having a positive impact on people, the environment, and communities around the world.

As part of this, the House promotes arts, culture, and creativity, while investing significantly in key areas including research & development, sustainability, and innovation.

FASHION MARKETING EXECUTIVE

In this role, you will support the Fashion Marketing strategy through client engagement initiatives across events, experiences, and clienteling activities. You will report to the Fashion Marketing Manager and work in close synergy with boutique teams, collaborating cross-functionally to bring the local client strategy to life across three core areas:

Events & Experiences

• Plan, organize, and execute client events and experiences across formats, including in-boutique and out-of-boutique events, global shows and experiences, collection launches, and special activations.
• Coordinate the full event lifecycle: global concept adaptation, client targeting and invitations, project planning, timelines, suppliers, logistics, staffing, and on-ground execution.
• Liaise with boutique teams, internal stakeholders, and external partners to ensure smooth delivery in line with brand guidelines.
• Scout, onboard, and manage vendors and venues; coordinate contracting and deliverables.
• Act as an ambassador of the House during events, focusing on high service standards.
• Manage on-site coordination, troubleshooting, and follow-up with teams and partners.
• Track and monitor event budgets, purchase orders, and invoicing.
• Ensure structured quantitative and qualitative post-event follow-up, feedback consolidation, and reporting.

Clienteling/CRM & Communication

• Use CRM and clienteling tools to gather, update, and analyse client data.
• Routinely monitor and report on clienteling KPIs and objectives, in coordination with boutique teams.
• Manage and maintain the quality and hygiene of the client database, ensuring compliance with data privacy regulations.
• Coordinate client communication campaigns (1-to-many and 1-to-1), liaising with regional and global teams to align on communication tools and calendars.
• Coordinate printed communication materials and client gifting strategy
• Analyse client communication campaign results and consolidate market insights for reporting with regional and global teams.
• Support the launch and adoption of new CRM tools and reinforce the clienteling mindset within boutique teams.

Service Excellence & Client Experience

• Track client satisfaction metrics (client surveys, mystery shopping visits) and report insights
• Support boutiques in implementing service-related actions in line with brand guidelines.
• Ensure consistency of service delivery and client experience across events and client activations.
• Identify practical opportunities to enhance the client experience within defined brand frameworks.

YOUR MAIN RESPONSIBILITIES ARE:

• Execute the yearly events and experiences plan in line with local market priorities and client engagement objectives, with a strong focus on client experience.
• Monitor and track client intelligence through CRM and clienteling tools, ensuring accurate data capture, monthly KPI tracking, and reliable reporting.
• Serve as the liaison between local boutique teams and regional/global stakeholders on marketing and client engagement topics
• Track and optimise department budgets and support monitoring of investments and related ROI.
• Build and manage strong working relationships with vendors, suppliers, and partners to deliver high-quality experiences.
• Track performance of activations, consolidate post- analysis, and share key learnings.
• Support identification and coordination of local partnerships and collaborative channels to enhance the impact of events and activities.
• Coordinate with internal teams (Retail, VM, Merchandising, Style, and Learning) to ensure events and activations are delivered in line with fashion guidelines and brand image, on time and within budget.
• Participate in regional and global fashion marketing exchanges to build understanding of local market context and best practices.

WHAT YOU BRING:

• 5 years of brand marketing experience in the world of luxury retail
• Hands-on experience in planning and executing luxury events and client experiences.
• Client-centric mindset with a strong sensitivity to service excellence and hospitality, and a deep understanding of client behaviour in a luxury retail context.
• Solid analytical skills, with the ability to work with client data, database analysis, and reporting.
• Very keen attention to detail, with the ability to manage multiple projects simultaneously and demonstrate strong organizational and follow-through skills.
• Strong capability in monitoring budgets, tracking expenses, and supporting ROI analysis.
• Excellent interpersonal and communication skills (verbal and written), with the ability to smoothly coordinate across boutiques, internal teams, and external partners.
• High level of ownership and enthusiasm to contribute to the brand and the team.
• A balanced combination of analytical capability, soft skills, and project management

Travel is to be expected, and availability on certain weekends and during events will be required.

CHANEL is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, and the business, and develop their personal motivations. This means everyone can grow, continue to be inspired, and feel included, now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organization and its people.

CHANEL remains committed to rewarding people competitively, as well as offering initiatives such as well-being programs, learning and development opportunities, and parental leave for all parents globally.