Facebook & Instagram Ads Specialist

Key Responsibilities:

Facebook & Instagram Ads Management

Create, manage, and optimize Facebook & Instagram ad campaigns

Monitor performance metrics (CPL, CPA, ROAS, CTR, CPM, etc.)

Perform A/B testing on creatives, audiences, and ad copies

Scale winning campaigns and troubleshoot underperforming ads

Client Support & Communication

Handle client questions related to ad performance, leads, and account issues

Explain results and strategy in simple, non-technical language

Resolve issues related to ads rejection, delivery, billing, or lead quality

Maintain strong relationships by providing timely updates and solutions

Strategy & Reporting

Develop advertising strategies based on client goals

Prepare weekly/monthly performance reports

Coordinate with creative and copy teams for better results

Required Skills & Qualifications:

Proven experience with Facebook & Instagram Ads (Meta Ads Manager)

Strong understanding of targeting, retargeting, and lookalike audiences

Experience handling client communication and problem-solving

Knowledge of lead generation campaigns and funnels

Ability to analyze data and optimize campaigns for better ROI

Excellent English communication (written & verbal)

Ability to work independently and meet deadlines

Preferred:

Experience working with agencies

Knowledge of CRM tools and lead tracking

Experience in service-based or local business advertising.