External-LO-Agri Banking

1. POSITION DESCRIPTION

JOB TITLE

Loan Officer-Agriculture Banking

GRADE

DM-II

DEPARTMENT

Agriculture Banking

LOCATION

Branch

SUB-DEPARTMENT

TYPE OF POSITION

Full Time

REPORTS TO

Area Manager-Agriculture Banking

REPORTING INTO

NA

2. ROLE PURPOSE & OBJECTIVE

• Loan Officer- Secured LOANS

  1. Managing secured loans of assigned URC/SFB branch

  2. Planning and organizing micro marketing activities for leads and business

  3. Looking for Early Warning Signals and informing the same to corporate team for timely corrective action in asset business

3. SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

• Customer Base – 70 Customers Approximately

• Portfolio size – approx. 5 Crs

• Customer relationship building

• Collections

• Lead generation

• Marketing activities

4. KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business:

• Managing Asset Products- managing Kisan Credit Card, Agri Enterprise Loans, other secured loans

• Knowledge on process and products- mortgage processes of the state in Kisan Credit Card, other product

• Cross-sell of liability products and third-party products

• Formation of Farmers’ Clubs one per branch/leveraging existing clubs, making use of the same for bank’s business

• Work with team in harnessing the potential of the area and achieving the set targets

Customer:

• Ensure that issues/ complaints raised by the customer are resolved within agreed TAT, work with Service Quality for improving customer service on an ongoing basis

• Developing and maintaining rapport with key person’s / opinion makers of the village

• Work closely with Credit and Ops to ensure timely sanctions and DB Customer

Internal process:

• Completing mortgages on time/collection of Post disbursement documents

• Ensuring the collection efficiency and containing PAR and IOD within threshold levels

Learning & performance:

• Keep self-updated on the latest product, process and regulatory guidelines.

• Ensure completion of all nominated trainings for self.

5. MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications

• Graduate, preferably in Agri/Allied Sciences, Post-graduation/ PGDBA/ MBA in Rural Management will be an added advantage

Experience (Years and Core Experience Type)

• Minimum 1-2 years of experience covering assets (agri and allied activity loans) and cross-sell in rural areas in a bank/ rural business focused input company

Certifications

• NA

Functional Skills

• Rich knowledge of rural markets, marketing activities and products suitable for rural / semi-urban markets (Rural urban corridors), team management, stake holder coordination and focus on P&L of overall business, fee income Should have managed a larger team/ geography.

Behavioral Skills

• Positive approach towards rural customers, rapport with Govt. Agencies, go getter, pro-active, motivating in bringing the best of team, mentor in setting examples, good trainer.

Competencies

• NA

6. KEY INTERACTIONS

INTERNAL

EXTERNAL

Branch Team

Lead Banks

Operations Team

BLBC (Block Level Banker’s Committee)

Service Quality

Village Panchayats/Sarpanch

PREPARED BY: Alok Sharma

DATE: 20-02-2024

REVIEWED BY: Murali Chari

DATE: 21-02-2024

About Company

Ujjivan SFB provides banking services to the unbanked and underbanked population in India. It offers savings, loans, insurance, and digital banking tailored for low-income segments. The bank promotes financial inclusion through a wide network of branches.

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