Extension Media Officer

About the Role

The Extension Media Officer plays a key role in enhancing the visibility of East-West Seed Knowledge Transfer Foundation (EWS-KT) India, both on and off the field. The role focuses on translating technical agricultural knowledge into engaging, accessible, and practical digital content that supports farmers in improving production practices. Additionally, the role supports the creation of content to showcase EWS-KT activities and impact to partners and donors.

Working closely with Technical team, field staff, and other teams, the role bridges field-based extension with digital and offline media platforms to amplify farmer learning and showcase impact. The position reports to the India Knowledge Transfer Manager and works in a matrix relationship with the Extension Media Manager.

Key Responsibilities

• Design and manage digital and offline campaigns to onboard farmers onto our communication channels (e.g., WhatsApp, Facebook), capturing accurate farmer data.
• Maintain and moderate farmer-focused digital and offline channels, steering the discussion around sustainable and advanced vegetable production.
• Plan and schedule digital content (messages, videos, polls) aligned with crop calendars and field activities.
• Create vlogs using verified technical agronomic content in local languages.
• Create compelling visual and narrative stories highlighting farmer success, project impact, and best practices.
• Organize, curate, and manage digital content on the GrowHow website and other digital platforms.
• Adapt and tailor technical extension materials for different channels, ensuring clarity and ease of understanding for smallholder farmers.
• Drive indirect outreach through on-field integration of extension media channels.
• Support the development of multilingual content to ensure inclusivity and wider outreach.
• Engage directly with farmers and organize surveys to assess farmer needs and improve content relevance.
• Work closely with the Technical and the field team to convert technical information into farmer-friendly content.
• Support the development of new content formats aligned with extension goals and platform requirements.
• Train Technical Field Advisors on basic media skills, including photography, videography, branding guidelines, social media usage, and effective use of extension materials.
• Coordinate with agro-input dealers to integrate EWS-KT informational elements at retail outlets, supporting farmer education and increasing brand visibility.
• Prepare, monitor, and maintain the media and communication budget.
• Track channel performance and contribute to the continuous improvement of EWS-KTs indirect outreach strategy.

QUALIFICATIONS:

• Bachelors degree in communications, agriculture, marketing, business, new media, or another relevant field, or equivalent practical experience.
• 12 years of professional experience in media, communications, or social media marketing.
• Good working knowledge of both digital and offline media channels, including social media, messaging platforms, websites, mobile applications, and print-based materials.
• Good understanding of data and analytics, with the ability to use performance insights to improve content and outreach activities.
• Experience in creating simple videos and visual stories, including basic photography, videography, and editing.
• Interest in or prior exposure to digital solutions initiatives for smallholder farmers is an advantage.
• Fluency in written and spoken English and at least one local language (Hindi, Assamese, Odia), with good presentation and communication skills.
• Willingness to travel regularly to field locations to engage with farmers and support content creation.
• A team player who can work collaboratively across technical, field, and communication teams.

FURTHER INFORMATION

At EWS-KT, we value diversity and aspire to reflect this in our workforce. We welcome applications from people from all sections of the community, irrespective of race, color, gender, age, disability, sexual orientation, religion, or belief.

To apply, please email your CV and a cover letter outlining your interest in the position to ews.kthr@eastwestseed.com

Due to the large number of applications we receive, only applicants who are shortlisted for further discussions will be contacted.