Executive Unica Senior Campaign Developer

Experience

2-3 years of hands-on experience in HCL Unica Campaign (or HPCLs Unika implementation)

Location :MUMBAI (hybrid)

Role Overview

We are looking for a Unica Campaign Operator who can independently execute, manage, and optimise marketing campaigns using Unica (Unika). The role requires strong operational expertise in running multi-channel campaigns, audience segmentation, and ensuring accurate campaign delivery with minimal errors.

This is an execution-heavy role, working closely with marketing, analytics, and technology teams to ensure campaigns are launched on time, targeted correctly, and tracked effectively.

Key ResponsibilitiesCampaign Execution & Operations

• Build, configure, and execute end-to-end campaigns on Unica (Unika) across channels such as SMS, Email, WhatsApp, Push, and Direct Marketing
• Create and manage audience segmentation, contact strategies, and campaign flows
• Set up offers, treatments, cells, and control groups as per campaign requirements
• Schedule campaigns, manage dependencies, and ensure on-time deployment

Data & Targeting

• Work with customer data tables (profiles, transactions, behavioral data)
• Perform data validation, deduplication, suppression, and exclusions
• Ensure targeting accuracy and compliance with business rules
• Coordinate with data/IT teams for data availability and refresh cycles

Quality Control & Compliance

• Perform pre-campaign checks to ensure data accuracy and logic correctness
• Monitor campaign runs and troubleshoot campaign failures or performance issues
• Ensure adherence to internal policies, regulatory guidelines, and opt-in/opt-out norms

Reporting & Monitoring

• Track campaign execution status and share run reports
• Support post-campaign analysis by sharing target lists, response data, and control group results
• Maintain campaign documentation and audit trails

Collaboration

• Work closely with Marketing, CRM, Analytics, and Tech teams
• Translate campaign briefs into executable campaign flows
• Support ongoing campaign optimisation initiatives

Required Skills & ExperienceMandatory

• 35 years of hands-on experience working on IBM Unica Campaign / Unika
• Strong understanding of:
• Campaign flows, cells, offers, and treatments
• Audience segmentation and targeting logic
• Control groups and test-and-learn setups
• Experience executing multi-channel campaigns
• Working knowledge of SQL for data validation and analysis
• Experience working with large customer datasets

Good to Have

• Experience in BFSI, Oil & Gas, Retail, or Loyalty Programs
• Exposure to CLCM / CRM programs
• Understanding of customer lifecycle campaigns
• Familiarity with regulatory and compliance requirements in customer communication

Key Competencies

• Strong attention to detail and operational discipline
• Ability to manage multiple campaigns simultaneously
• Problem-solving mindset for campaign execution issues
• Good communication and stakeholder coordination skills

Success Metrics

• Zero or minimal campaign execution errors
• On-time campaign delivery
• High targeting accuracy
• Smooth coordination with cross-functional teams