Executive - Script Writing
Honasa Consumer Ltd.
5 - 7 years
Gurugram
Posted: 28/02/2026
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Job Description
Role Summary:
Were building a high-velocity D2C Content Engine, and scripts are at the heart of it.
Were looking for someone who can turn product truths and consumer insights into sharp, scroll-stopping video scripts, the kind that grab attention in the first 3 seconds and drive action. This isnt long-format storytelling. This is short-form, performance-led, conversion-focused writing built for Meta and digital platforms.
This role sits at the intersection of creativity and performance marketing.
Roles & Responsibilities:
- Writing conversion-focused short-form scripts across Sale, NPD, and EPD campaigns
- Developing multiple hook and angle variations for structured A/B testing
- Translating consumer insights into simple, persuasive, direct-response messaging
- Partnering with creators and editors to ensure scripts are platform-native and performance-optimized
- Learning from performance data (CTR, Hook Rate, etc) and iterating quickly
- Contributing to a high-volume creative pipeline with speed and consistency
What we're looking for:
- 25 years of experience in D2C/performance marketing content
- Strong understanding of Meta and short-form video ecosystems
- Comfort writing in direct-response style (clear problemsolution, objection handling, urgency)
- Ability to produce quality work at pace
- High ownership mindset, you care about results, not just output
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