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Executive - Script Writing

Honasa Consumer Ltd.

5 - 7 years

Gurugram

Posted: 28/02/2026

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Job Description

Role Summary:

Were building a high-velocity D2C Content Engine, and scripts are at the heart of it.

Were looking for someone who can turn product truths and consumer insights into sharp, scroll-stopping video scripts, the kind that grab attention in the first 3 seconds and drive action. This isnt long-format storytelling. This is short-form, performance-led, conversion-focused writing built for Meta and digital platforms.

This role sits at the intersection of creativity and performance marketing.


Roles & Responsibilities:

  • Writing conversion-focused short-form scripts across Sale, NPD, and EPD campaigns
  • Developing multiple hook and angle variations for structured A/B testing
  • Translating consumer insights into simple, persuasive, direct-response messaging
  • Partnering with creators and editors to ensure scripts are platform-native and performance-optimized
  • Learning from performance data (CTR, Hook Rate, etc) and iterating quickly
  • Contributing to a high-volume creative pipeline with speed and consistency

What we're looking for:

  • 25 years of experience in D2C/performance marketing content
  • Strong understanding of Meta and short-form video ecosystems
  • Comfort writing in direct-response style (clear problemsolution, objection handling, urgency)
  • Ability to produce quality work at pace
  • High ownership mindset, you care about results, not just output

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