Executive - Regional Demand Generation (East)
Caratlane
1 - 3 years
Patna
Posted: 14/07/2025
Job Description
Key Responsibilities :
● Managing online visibility to build awareness for stores in the catchment
● Generate footfalls for retail stores of CaratLane to achieve revenue targets
● Drive Customer conversion at stores
● Lead management and conversion
● Demand generation and conversion at pin codes in-store catchments
● Manage store pages on the website and Google
● Plan on-ground activities like Store launches, and BTL as and when needed
● Work with the business team to identify new store opportunities within cities
Whom are we looking for?
- We are looking for an enthusiastic person to be part of our Demand Generation team. This person will work with the revenue teams to identify gaps in the demand for the brand at the city and store levels.
- He / She will enjoy the advantage of working on new omni-marketing strategies, across channels (online & Offline) which will be a great learning experience.
- A problem solver, who will need to marry data analysis with observations at the store or city level to form strategies.
- Work closely with the digital marketing and brand teams to determine the impact of activities and campaigns.
- Anyone passionate about data, technology, business, and human behavior will enjoy this role. Should be comfortable with complexity, enjoy working in teams and never shies away from a challenge. A high level of curiosity is a must as well. Should be comfortable with Excel.
- We are looking for freshers or people with less than 2 years of work experience preferably in the digital space and willing to travel to all stores in their region. Should be comfortable spending time talking to customers and gathering insights in stores.
About Company
Caratlane is an online jewelry brand offering a wide range of gold, diamond, and gemstone jewelry. With a focus on modern designs and an easy shopping experience, Caratlane provides personalized jewelry services such as virtual try-ons and home deliveries.
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