Executive Media Planning

Executive-Media Planning

Location: Gurugram ( On-Site)

About the Role

This role focuses on supporting the execution, optimization, and analysis of integrated media campaigns across digital and traditional platforms. It offers hands-on exposure to audience research, media tools, campaign performance tracking, and emerging media trends, making it ideal for someone looking to build a strong foundation in media and advertising.

Responsibilities:

• Assist in collecting and analyzing market and media data to support campaign planning and evaluation.
• Help identify target audiences and understand basic consumer behavior and media consumption habits.
• Support the team in planning and executing media campaigns across online and offline platforms.
• Coordinate with vendors and internal teams to ensure timely execution of media plans.
• Monitor campaign performance and prepare basic reports on reach, frequency, and effectiveness.
• Stay updated on media trends across digital and traditional platforms (TV, print, radio, OOH, cinema, blogs, etc.).
• Learn and work with media and analytics tools (e.g., Nielsen, GfK, MOAT, or similar platforms).
• Maintain campaign trackers, documentation, and post-campaign reports.

What Were Looking For:

• A curious mind with a strong interest in media, advertising, and marketing.
• Good analytical and communication skills.
• Ability to multitask and work in a fast-paced environment.
• Willingness to learn, experiment, and think creatively.