Event Sales Coordinator

Role: Event Sales Coordinator

Department: Event Operations / Sales

Location: [Remote / Delhi NCR / Hybrid]

Type: (Fixed Salary + Incentive)

Role Overview:

We are looking for an Event Solutions Coordinator who will act as the first point of contact for incoming event inquiries. The role involves understanding client requirements, qualifying leads, and assigning them to the appropriate event managers based on the event type, location, and scale.

This role is critical in ensuring that event inquiries are handled efficiently and directed to the right specialists to maximise conversion and client satisfaction.

Key Responsibilities:

1. Lead Understanding & Qualification

• Interact with incoming event leads to understand their event type, scale, budget, location, and timelines.
• Identify the exact service requirements such as venue, catering, decor, entertainment, logistics, etc.
• Capture and document all lead details accurately in the internal system.

2. Lead Assignment & Coordination

• Assign qualified leads to the appropriate Event Manager based on: Event category, Location, Vendor availability, Complexity of the event
• Ensure smooth handover of lead information to the event management team.

3. Lead Prioritisation & Management

• Prioritise incoming leads based on: Event urgency, Ticket size / potential revenue, Strategic value
• Ensure high-value or urgent leads receive immediate attention from the event team.

4. Internal Coordination

• Coordinate with Event Managers to ensure leads are picked up and acted upon promptly.
• Track the status of leads and maintain visibility across the pipeline.
• Assist in improving the lead routing and qualification process over time.

Required Skills & Qualifications:

• Basic understanding of the event industry and event planning process
• Strong communication and requirement gathering skills
• Ability to prioritise and manage multiple leads simultaneously
• Good organisational and coordination skills
• Familiarity with lead management systems is a plus

Ideal Candidate Profile:

• Has experience in events, hospitality, sales coordination, or operations
• Strong attention to detail and structured thinking
• Comfortable communicating with clients and internal teams
• Ability to work in a fast-paced, lead-driven environment