Email Marketing Specialist

Job Title: Email Marketing Specialist

Experience: 23 Years

Department: Marketing

Role Overview

We are looking for an Email Marketing Specialist to manage lifecycle marketing and lead nurturing campaigns. The role focuses on improving engagement, conversion, and product adoption through targeted email marketing programs.

Key Responsibilities

Create and execute email marketing campaigns and newsletters

Develop automated nurture sequences and drip campaigns

Manage audience segmentation and email personalization

Analyze email campaign performance and improve open and click-through rates

Collaborate with marketing and sales teams to support lead nurturing initiatives

Ensure email deliverability and follow email marketing best practices

Technical Email Infrastructure Experience (must)

Experience with email domain setup and warm-up processes, including warming new domains or IPs to maintain sender reputation and improve deliverability.

Understanding of email authentication protocols such as SPF, DKIM, and DMARC, and ability to coordinate with technical teams to configure and troubleshoot them.

Knowledge of email deliverability best practices, including managing sender reputation, avoiding spam filters, monitoring bounce rates, and maintaining domain health.

Required Skills

Experience using email marketing platforms such as HubSpot, Mailchimp, or SendGrid

Knowledge of automation workflows and lifecycle marketing

Strong understanding of email performance metrics and optimization

Ability to analyze campaign data and improve engagement rates

Good to Have

Experience working with CRM platforms

Basic knowledge of HTML email templates