Email Marketing Specialist

About the Role:

We are looking for a results-driven Email Marketing Specialist with 23 years of experience in the IT services sector. The ideal candidate should have hands-on expertise in executing B2B email campaigns that generate qualified leads for services such as Mobile App Development, Custom Software Development, Web Development, and other digital engineering services.

If you understand buyer intent, segmentation, automation workflows, and conversion tracking.

Key Responsibilities:

Plan, execute, and optimize B2B email marketing campaigns targeting global clients

Generate qualified leads for:

Mobile App Development (iOS/Android/Hybrid)

Custom Software Development

Web Development

Product Engineering & Other IT Services

Build and manage targeted email lists and audience segmentation

Create automated email workflows and drip campaigns

Perform A/B testing on subject lines, content, and CTAs

Monitor campaign KPIs (Open Rate, CTR, Conversion Rate, CPL)

Maintain email hygiene and ensure high deliverability standards

Work closely with sales & business development teams for lead nurturing

Ensure compliance with GDPR, CAN-SPAM, and other email regulations

Required Skills & Expertise:

23 years of hands-on experience in B2B email marketing (IT services preferred)

Strong experience with tools such as:

Mailchimp

HubSpot

Apollo

Zoho Campaigns

ActiveCampaign

Instantly / Lemlist / Similar tools

Experience in lead generation for mobile app development and custom software services

Strong understanding of cold email strategy and outbound campaigns

Experience with CRM integration and marketing automation

Ability to analyze campaign performance and optimize based on data

• Excellent copywriting skills for B2B outreach