Email Marketing Specialist
Applore Technologies
3 - 5 years
Noida
Posted: 26/02/2026
Job Description
About the Role:
We are looking for a results-driven Email Marketing Specialist with 23 years of experience in the IT services sector. The ideal candidate should have hands-on expertise in executing B2B email campaigns that generate qualified leads for services such as Mobile App Development, Custom Software Development, Web Development, and other digital engineering services.
If you understand buyer intent, segmentation, automation workflows, and conversion tracking.
Key Responsibilities:
Plan, execute, and optimize B2B email marketing campaigns targeting global clients
Generate qualified leads for:
Mobile App Development (iOS/Android/Hybrid)
Custom Software Development
Web Development
Product Engineering & Other IT Services
Build and manage targeted email lists and audience segmentation
Create automated email workflows and drip campaigns
Perform A/B testing on subject lines, content, and CTAs
Monitor campaign KPIs (Open Rate, CTR, Conversion Rate, CPL)
Maintain email hygiene and ensure high deliverability standards
Work closely with sales & business development teams for lead nurturing
Ensure compliance with GDPR, CAN-SPAM, and other email regulations
Required Skills & Expertise:
23 years of hands-on experience in B2B email marketing (IT services preferred)
Strong experience with tools such as:
Mailchimp
HubSpot
Apollo
Zoho Campaigns
ActiveCampaign
Instantly / Lemlist / Similar tools
Experience in lead generation for mobile app development and custom software services
Strong understanding of cold email strategy and outbound campaigns
Experience with CRM integration and marketing automation
Ability to analyze campaign performance and optimize based on data
- Excellent copywriting skills for B2B outreach
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