Email Marketing Specialist

Job Title: Email Marketing Specialist

Experience: (3+ Years)

Job Summary:

We are looking for a results-driven Email Marketing Specialist with proven experience in email campaigning, email automation, and ROI-focused email marketing . The ideal candidate will be responsible for planning, executing, and optimizing email campaigns that drive engagement, conversions, and measurable business outcomes.

Key Responsibilities:

• Plan, execute, and manage end-to-end email marketing campaigns across the customer lifecycle.
• Design and implement automated email workflows (welcome series, lead nurturing, re-engagement, drip campaigns).
• Optimize email campaigns to drive ROI, including open rates, CTR, conversions, and revenue.
• Segment audiences and personalize email communication to improve engagement and performance.
• Collaborate with marketing, sales, and content teams to align email strategies with business goals.
• Conduct A/B testing on subject lines, content, CTAs, and send times to improve performance.
• Monitor and analyze email campaign metrics and share actionable insights and reports.
• Ensure email best practices, deliverability, and compliance (CAN-SPAM, GDPR, etc.).
• Continuously improve email performance through data-driven experimentation and optimization.

Required Skills & Qualifications:

• Proven experience in email marketing and email campaigning .
• Hands-on experience with email automation tools (e.g., HubSpot, Mailchimp, Marketo, Salesforce, or similar).
• Strong understanding of ROI-driven email strategies and funnel-based communication.
• Experience with audience segmentation, personalization, and lifecycle marketing.
• Ability to analyze performance data and optimize campaigns accordingly.
• Excellent written communication and attention to detail.

Nice to Have:

• Experience in B2B email marketing .
• Knowledge of CRM integrations and marketing automation platforms.
• Understanding of full-funnel marketing metrics.