Email Marketing Manager

Job Title: Email Marketing Executive

Job Description:

We are looking for an Email Marketing Executive who can plan, execute, and optimize email campaigns to drive lead generation and customer engagement. The role involves creating targeted email journeys, managing mailing lists, and collaborating with the digital marketing team to support overall growth objectives.

Key Responsibilities:

• Create and execute email marketing campaigns for lead generation and nurturing
• Build, segment, and manage email databases to improve open and conversion rates
• Align email campaigns with digital marketing initiatives such as paid ads, landing pages, and content marketing
• Track performance metrics (open rates, CTRs, conversions) and optimize campaigns accordingly
• Ensure email best practices, deliverability, and compliance

Skills Required:

• Experience in email marketing and lead generation
• Basic understanding of digital marketing channels and funnels
• Familiarity with email tools, CRM systems, and analytics
• Strong communication and copywriting skills