E-Commerce Website & Growth Manager – Narra (D2C Skincare Brand)

Company Description

Narra is an affordable luxury skincare brand that honors the evolving story of your skin through lifes various stages. Committed to making luxury skincare accessible, we combine high-performance ingredients with an emphasis on quality and sustainability. Our vision is to become Indias leading affordable luxury skincare house, curating meaningful rituals that celebrate each chapter of your skin's journey.

Narra is launching as a digital-first D2C brand. We are building a performance-driven e-commerce business with a long-term vision.

We are looking for a highly driven E-commerce website expert who can not only build our website but continuously optimize it for growth, conversion, and revenue.

This is not just a website management role, this is a revenue ownership role.

Role Overview

You will be responsible for:

• Building and launching Narras E-commerce website
• Managing and maintaining the website post-launch
• Improving conversion rate (CRO)
• Increasing Average Order Value (AOV)
• Optimizing customer journey & checkout flow
• Ensuring speed, performance & tracking accuracy

Key Responsibilities:

1.Website Development & Launch

• Develop and customize website on Shopify
• Customize premium themes
• Create high-converting Product Detail Pages (PDPs)
• Mobile-first design optimization
• Implement subscription, bundles & upsells
• Integrate payment gateway, COD & shipping setup

2.Conversion Rate Optimization (CRO)

• Continuously improve website conversion rate
• Optimize homepage, PDP, cart & checkout
• A/B test layouts, CTA placements, bundles
• Improve site speed & UX
• Reduce cart abandonment

3.Analytics & Tracking

• Set up and manage:
• Meta Pixel
• Google Analytics
• Google Ads tracking
• Monitor:
• Conversion rate
• AOV
• Bounce rate
• Funnel drop-offs
• Generate weekly performance reports

4.Retention & Revenue Growth

• Set up email flows via
• Abandoned cart flows
• Post-purchase flows
• Upsell & cross-sell strategy
• Loyalty or referral programs (future phase)
• Order Management & Logistics Coordination
• Performance Monitoring (Customer retention rate; Repeat purchase rate; Average order value (AOV)

Conversion rate; Customer lifetime value (CLV))

5.Ongoing Website Maintenance

• Update banners & landing pages
• Add new SKUs
• Monitor bugs
• Ensure uptime & security
• Optimize load speed (<3 seconds target)

KPIs (You Will Be Evaluated On)

• Website conversion rate improvement
• AOV growth
• Cart abandonment reduction
• Site speed performance
• Tracking accuracy
• Revenue growth contribution
• Customer Retention

Ideal Candidate Profile

• 24 years of E-commerce website experience (D2C brands)
• Experience with skincare/beauty brands is a plus
• Strong understanding of conversion psychology
• Hands-on with E-commerce apps & integrations
• Basic understanding of paid ads tracking
• Analytical mindset (data-driven decisions)
• Growth-oriented, not just design focused

Employment Type

Full-time / Long-term contract

Location: Onsite(Mumbai)

Please share 3 E-commerce websites you have built along with their conversion rate and your exact contribution.