Ecommerce Visual Merchandiser

Job Title: Ecommerce Visual Merchandiser

Company: MARS Cosmetics

Location: Delhi (in-office)

Role Summary

Own the visual presentation of MARS across e-commerce platforms to maximize conversion. You will plan and execute storefront, listing, and campaign visuals that are on-brand, trend-relevant, and performance-driven.

Key Responsibilities

1. Create and maintain high-conversion PDP visuals: image sequencing, infographics, shade charts, claim callouts, comparison panels.
2. Design and refresh brand storefronts on marketplaces and DTC: banners, tiles, navigation, seasonal themes.
3. Collaborate with marketing, product, and performance teams to deliver campaign creatives (launches, sales, bundles).
4. Ensure consistency of brand guidelines across all platforms and categories.
5. Drive A/B tests on visual modules (hero image, layout, before/after, claim order) and iterate based on data.
6. Coordinate with studios/agencies for shoots, retouching, and asset delivery; manage deadlines and quality.
7. Track competitor trends and platform best practices; propose upgrades to visual standards.
8. Maintain organized asset libraries and SKU-wise creative trackers.

Must-Have Skills / Experience

1. 25 years in e-commerce visual merchandising / creative for beauty, fashion, or FMCG.
2. Strong eye for layout, typography, color, and cosmetic aesthetics.
3. Hands-on with Photoshop/Illustrator (or equivalent), basic motion a plus.
4. Clear understanding of e-commerce conversion drivers and marketplace requirements (Amazon/Flipkart/Nykaa/Tira/DTC).
5. Ability to work fast, manage multiple SKUs, and deliver under tight timelines.

Good-to-Have

1. Experience with studio shoot planning and retouching workflows.
2. Familiarity with CRO tools, heatmaps, or marketplace analytics.
3. Basic video/animation skills for short PDP clips or banners.

KPIs

1. PDP conversion rate uplift / CTR improvement from listing visuals.
2. On-time delivery of creatives for launches and campaigns.
3. Storefront engagement and sales during key events.
4. Reduction in creative rework through strong QA and SOPs.