Ecommerce Manager

Designation: Ecommerce Manager - TEXTILES BACKGROUND PREFERED

Location : Special Economic Zone, MEPZ, Tambaram, Chennai

Report to: Director /Top Management

THE COMPANY

Established in 2007, Zen Linen is now one of the largest producers of bed products. It offers a comprehensive assortment of bed products such as bed pillows, comforters, quilts, duvet covers, sheet sets, mattress pads, cushions, curtains and under pads. Over the years it has attained operational excellence through low cost automation, high standardization, and a piece line flow and near-zero defects. Zen linen has global presence and has many satisfied customers in the USA, European Union, Australia, Japan and Middle-east.

Its VISION is to be a respected, responsible global leader in the manufacture of bed products by providing exceptional value and comfort for every home.

Its MISSION is to be a company that exceeds the expectations of customers by continuously delivering superior quality products at most competitive prices.

To grow and make our presence felt globally through innovation, excellence in product development, technology enhancements and enriched work environment, leading to better products and advancement of our company and employees.

About Zen Linen

Best-in-Class Textile Bedding Products from Indias leading manufacturer:

Zen Linen is one of South Asias largest and most competent manufacturers of polyester filled textile bedding products like Pillows, Cushions, Comforters, Quilts, Mattress pads, etc. And will be soon entering into technical textile area, making non- woven for Automotive, Geo-Textile and Industrial Filters. We have over 15 years of experience in providing the retail, hospitality and healthcare sectors across the world with superior and differentiated offerings.

Our superior technological prowess coupled with dedicated efforts towards innovation and quality has established our company as a pioneer in the polyester filled bedding products space.

The Business Social Compliance Initiative (BSCI) and Oekotex certifications bear further testimony to our relentless passion toward providing the finest quality products, manufactured under prime working conditions. Located in a Special Economic Zones (SEZ) in Chennai, Tamil Nadu and Sricity (SEZ), Andhra Pradesh, India and with abundant access to raw materials and cutting edge technologies, we provide an unmatched pricing advantage on a global scale.

Our presence in top branded stores in retail and institutional markets across several countries of Europe, USA, Australia and Asia is continually expanding as we march on in our quest to meet the needs of consumers in their pursuit of the perfect sleeping experience.

Zen Linen International Pvt Ltd is part of the Zen Classic Group has, ambitious plan to grow its business in E-commerce sector and has recently launched its brand Bien Living on Amazon, India and planning to launch soon in Flipkart, Myntra, other top sites and market place.

THE ROLE

Ecommerce manager will be responsible for the online sales of Bien living brand. EM will oversee the look and feel of the Bien living website and is responsible for generating sales via online channels majorly Amazon and Flipkart marketplace. EM will also coordinate and oversee digital marketing, social media marketing, web and software developing which will contribute to website traffic, design and structure.

Key Responsibilities:

• Responsible for Managing and growing Retail Sales through E-commerce on Amazon, Flipkart and Myntra
• To launch new products on e-commerce
• Website maintenance
• Thorough knowledge of entire e-commerce distribution including sales through market place and direct deliveries.
• Should manage to keep the product always on first page of the e-commerce web page to ensure to have good and more reviews.
• to tackle with customer complaints and bad reviews
• To achieve targeted sales
• P&L responsibilities
• Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
• Develop and implement ecommerce strategy in order to improve website performance
• Work with developers to improve website speed
• To improve quality and traffic acquisition on brand site and market place site
• CMS (content management system) and making website mobile capable
• Research market in order to discover new trends and technologies in order to improve website performance
• Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve sales targets/KPIs. This analytics have to be made in fixed interval on Amazon and Flipkart websites/portals
• Directly manage digital marketing channels across PPC (pay-per-click) Ads, SEO, Display, affiliates and email marketing and social media marketing
• Develop content calendar and oversee website uploads and landing pages development

Skills, Knowledge and Experience:

• Minimum 8-10 years experience in a similar role.
• Conversant with brand and business building on e-commerce platforms for a new brand is preferable.
• Bachelors degree in Digital Marketing or related field.
• Knowledge of implementing digital marketing concepts such as Amazon DSP and PPC, SEO, social media, display and affiliate channels.
• Confidence developing and overseeing retail and e-Commerce-focused digital marketing strategies.
• Excellent understanding of UX, web design, customer flow and web analysis.
• Confidence in traffic analysis, reporting tools and optimisation.
• Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.

Nice to haves:

• Understanding and experience in, UX, Adobe Photoshop, InDesign, Dreamweaver and Google Analytics
• High proficiency in relevant tools, Adobe Photoshop, InDesign, Dreamweaver and Google Analytics.

EXPERIENCE - 12 YRS

CTC - 12 - 15 LPA

NOTICE - 30 DAYS

LOCATION - CHENNAI