Ecommerce Manager

About Lactalis India:

In 2014, Groupe Lactalis entered India after acquiring, the leading South Indian dairy production company Thirumala Milk Products Private Limited. Continuing its spree, the group soon took over the reins of other leading dairy companies in India including Anik Milk and Prabhat Dairy in 2016 and 2019 respectively. In India, the group now sells through its regional brands Tirumala, Anik, Prabhat as well as its international brands President and Lactel. Especially for the domestic market, the traditional and cultural experience of the domestic brands and the international expertise of Lactalis have formed a unique and formidable combination, leading to a success story to be talked by generations to come.

Position Hiring: Ecommerce Key accounts Manager (National)

Family / Department: Sales / Modern Trade

Experience: 5 10 years (Ecommerce FMCG sales / Ecommerce Category is Must)

Industry: FMCG Food/ Beverage/ Dairy (Q commerce customer side - Food & Beverage, Dairy)

Reporting: KAM reports directly to Head-Modern Trade

Product Category: Dairy / FMCG

Education: Graduate- Any Specialization.

Scope of Business:

Platform/Q-commerce Customer Management

• Manage end-to-end front operations online Customers and backend in collaboration with RSM
• Launch, optimize, and scale product listings across platforms.
• Ensure accurate product content, images, pricing, keywords, and compliance with platform guidelines.
• Monitor platform policies, trends, and competitor activities.

Sales & Revenue Growth

• Drive sales growth, conversion rates, and market share across regions with all customers
• Plan and execute promotional campaigns, deals, and seasonal sales events
• Analyze sales performance, pricing strategies, ROI and other relevant metrics like CAC, ROAS etc.

Digital Marketing & Optimization

• Manage platform activations (Sponsored Ads, sponsored listings, PPC campaigns, SEM)
• Optimize product listings for SEO and discoverability. SEO knowledge MUST
• Improve customer experience through enhanced content, A+ pages, and content creation for cataloguing
• Drive platform-specific campaigns, influencer activations and work spend optimization.

Inventory & Supply Chain Coordination

• Forecast demand and manage inventory levels to avoid stock-outs
• Coordinate with RSMs, Demand planning, distributor and logistics teams.
• Monitor fulfillment performance, returns, and customer feedback.

Brand & Reputation Management

• Maintain consistent brand positioning across all platforms with pricing, promotions
• Manage conflict of channel management
• Implement strategies to improve reviews and customer satisfaction
• Work with Brand marketing team and cost control team on various activations and proposals.

Analytics & Reporting

• Track KPIs including sales, traffic, conversion rate, ROAS, LTV, CAC and profitability.
• Prepare regular performance reports and insights
• Use data to drive strategic decision-making, especially on regular customer negotiations etc