Manage the top line for E-Commerce channel within allocated marketing budget.
Identify & quantify Sources of growth in Online channel and build plans accordingly
Leverage trade marketing inputs (Schemes/Activation) more effectively looking at the investment & opportunity to gain/maximize sales from the channel.
Improve business efficiency
Understand retailer dynamics and engage with national retailers to represent GCC portfolio.
Ensure 100% execution of final JBP with all major retailers
Track deliverables on business plan from retailers
Inventory Management for seamless availability of stocks
Firmly control Terms of Trade(TOT) negotiation with customers to create a win-win situation
Reporting & Data Analytics
Review account wise monthly performance, ensure hygiene on commercials/fill rates and manage reconciliation with retailers.
Track data and highlight gaps if any on demand planning to retailer
Follow thru with National category teams in MT accounts on product listing, MBQ setting and Planogram implementation.
Back end operational support to the national MT team on claims, stock planning

Ecommerce Manager