E-Commerce Marketplace Content & Visual Merchandising Manager

Job Title

Growth & Sales Execution Manager (Online)

Location

Hybrid / On-ground + Remote (City-based preferred)

Experience

25 years (D2C, marketplaces, fashion, lifestyle, or early-stage startups preferred)

The Marketplace Content & Visual Merchandising Manager will own how every brand looks and feels on VYLA across social media planning, website banners, collections, and product storytelling .

This role ensures that:

• Best sellers are always highlighted
• New launches never get missed
• The site feels fresh, premium, and intentional every single week

You are the bridge between brands, catalog, and marketing .

• Create and manage a monthly social media calendar covering:
• Best sellers
• Hot-selling SKUs
• New collections & drops
• Festive / occasion-led edits
• Balance brand visibility so all onboarded brands get fair exposure
• Align calendar with launches, stock availability, and campaigns
• Coordinate with the marketing team for execution

• Decide what product goes live where and when
• Highlight:
• Best sellers
• Hero products
• New arrivals
• Limited stock pieces
• Write clear content briefs for posts, banners, and collections
• Ensure storytelling matches VYLAs premium tone

• Own all site visuals , including:
• Homepage banners
• Category banners
• Occasion & campaign banners
• Ensure the site never looks outdated
• Coordinate with designers using brand lookbooks and assets
• Maintain consistency in:
• Fonts
• Layout hierarchy
• Visual rhythm

• Collect and manage:
• Brand lookbooks
• Campaign creatives
• Product highlights
• Launch calendars
• Keep a central repository of brand assets
• Follow up with brands to ensure timely content sharing

• Curate:
• New In
• Best Sellers
• Trending Now
• Occasion edits
• Work closely with catalog ops to ensure correct tagging
• Continuously improve on-site discovery and browsing experience

• Track engagement on:
• Social posts
• Banner CTRs
• Product visibility vs sales
• Identify which storytelling formats perform best
• Optimize content calendar accordingly

• Strong fashion sensibility and visual eye
• Experience in content planning or visual merchandising
• Ability to juggle multiple brands at once
• Highly organized and detail-oriented
• Comfortable coordinating with designers & brands

• Experience in marketplaces or multi-brand platforms
• Understanding of user experience (UX)
• Basic understanding of sales & conversion metrics
• Familiarity with tools like Notion, Sheets, Figma, Canva

• Freshness of site (weekly updates)
• Brand coverage consistency
• Engagement on brand-led content
• CTR on banners & collections
• Reduction in outdated or missed launches