Distribution Sales Manager - FMCG/Beverages

About Company:

FromAir is the consumer-facing brand by Uravu Labs, bringing the purest water and beverages directly from the air to Indias top dining tables. Already present in over 150 leading restaurants/cafes/hotels across India, we are pioneering a future where luxury, sustainability, and innovation go hand in hand. We are now looking to scale our presence rapidly across Mumbai and beyond, and were seeking a top-tier HoReCa Sales leader to make that happen.

How we started:

Founded in 2019, Uravu Labs was born out of a shared vision to address water scarcity issues, particularly inspired by the founders' own experiences on the NIT Calicut campus during their studies. Driven by a passion for innovation and sustainability, Uravu Labs embarked on a mission to develop cutting-edge solutions that could extract water from the air using renewable energy sources. The company's journey began with the realization that existing methods, such as conventional atmospheric water generators, were not entirely sustainable due to their heavy reliance on electricity and the use of refrigerants with high global warming potential. Determined to make a difference, the founders set out to create a solution that would be truly renewable and sustainable. Their dedication led them to explore alternative approaches, resulting in the development of groundbreaking technology that harnesses renewable energy to produce clean water from the air.

Role Overview:

FromAir Indias first beverage brand made using water created from air - is expanding its footprint into premium retail. We are looking for a high-calibre Distribution Sales Manager to build and scale our GT/MT retail presence across Mumbai.

Your mission:

Place FromAir premium glass bottled beverages across every premium grocery store, gourmet retailer, and supermarket in Mumbai - and build a strong distribution network that scales.

Key Responsibilities

1. Distributor Appointment & Management

Identify, evaluate, appoint, and onboard distributors across key Mumbai zones.

Build a solid distribution network with clear coverage, supply, and service norms.

Ensure distributor ROI, stock hygiene, credit discipline, and territory performance.

2. Premium Retail Expansion

Target and onboard premium retail formats including:

Gourmet & specialty stores

Premium supermarkets

Modern trade chains

High-end neighbourhood grocery stores

Organic, healthy-living, curated retail spaces

Ensure strong placements for: Mineral Water Vitamin Water Sparkling Water Ginger Ale Tonic Water Wellness Blends

3. Market Coverage & Visibility

Achieve wide retail availability and strong shelf visibility.

Drive product sampling, premium display execution, and in-store activations.

Work with stores for menu insertions, QR placements, and brand storytelling.

4. Sales Growth & Performance

Full end-to-end responsibility for monthly target achievement.

Manage retailer onboarding, order cycle, replenishment & off-take growth.

Expand repeat sales and widen product assortment per outlet.

5. Relationship Development

Build strong relationships with store owners, purchase managers, category heads, and MT buyers.

Drive strategic tie-ups with premium chains.

Ensure consistent brand presence and priority billing.

6. Operational Excellence

Coordinate with supply chain for smooth deliveries.

Maintain accurate sales, coverage, and outlet-wise reporting.

Solve on-ground execution gaps quickly and independently.

What We Need in You

• 812 years FMCG/Beverage retail & distribution experience in Mumbai.
• Must have strong relationships with premium grocery stores, supermarkets, MT chains, and top distributors.
• Experience launching or scaling premium-priced products with glass packaging preferred.
• A pure hustler with high ownership, negotiation strength, and market intelligence.
• A team player with long-term vision and monthly result orientation.
• Strong understanding of distributor economics, schemes, margins, and execution benchmarks.

Why Join FromAir

Represent Indias most innovative beverage brand - Beverages made from water created out of thin air.

Premium, glass-packaged, sustainability-led portfolio.

High-growth role with attractive salary + incentives.

Direct impact on Mumbais launch and long-term success.

Benefits:

A chance to be part of one of Indias most innovative water and beverage startups.

Work directly with founders and influence the sales playbook in a high-ownership role.

Competitive compensation with performance-based incentives.

Be at the forefront of the sustainability movement in F&B.

Comprehensive medical insurance for your well-being.

You can also send your CV and a short note on why you believe you're a fit for FromAir to