Director – CRM & Referral

Job Title: Director Paid, CRM & Referral

Experience: 810 Years

Function: Growth / Performance Marketing

Role Overview

We are looking for a seasoned growth leader to drive scale and efficiency across Paid Marketing, CRM, and Referral channels , with a strong focus on mid-funnel optimization . This role will own strategy, execution, and performance across channels that convert intent into outcomes, while building systems that are scalable, data-driven, and ROI-focused.

Key Responsibilities

• Own and scale Paid Marketing (Search, Social, Display, Performance Channels) with a sharp focus on mid-funnel metrics such as engagement, qualification, and conversion quality.
• Lead CRM strategy across email, WhatsApp, push, SMS, and automation to improve nurturing, re-engagement, and conversion rates.
• Build and grow a Referral ecosystem , driving high-intent acquisition through advocacy-led programs.
• Define and optimize mid-funnel journeys (lead to qualified lead / MQL to SQL), improving drop-offs and time-to-conversion.
• Partner closely with Sales, Product, Analytics, and Tech teams to align funnel goals and improve handoffs.
• Own budgets, forecasting, CAC, ROI, and performance dashboards across channels.
• Design and execute A/B tests, experimentation frameworks, and funnel optimization initiatives.
• Build, mentor, and manage a high-performing team across Paid, CRM, and Growth Ops.
• Drive automation, personalization, and lifecycle marketing at scale.

Key Requirements

• 810 years of experience in performance marketing / growth , with leadership exposure.
• Strong hands-on and strategic experience in Paid Marketing, CRM, and Referral programs .
• Proven expertise in mid-funnel optimization and lead lifecycle management.
• Deep understanding of marketing analytics, attribution, and experimentation .
• Experience working in high-growth, data-driven environments (edtech, fintech, consumer internet preferred).
• Strong stakeholder management and cross-functional collaboration skills.