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Director - Strategy and insights -Media planning - Gurgaon

Aptita

5 - 10 years

Gurugram

Posted: 29/01/2026

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Job Description

About the Company



Urgent Hiring for Director for Integrated Media Strategy - Gurgaon



About the Role



Experience - 12 years plus (Traditional and Digital Media)



Responsibilities



  • Media Strategy: Craft integrated media strategies by seamlessly blending traditional and digital media channels.
  • Collaborate with cross-functional teams to ensure data-driven media strategies that align with client objectives.
  • Drive innovation in media strategy/planning, identifying new opportunities and trends in the evolving media landscape.
  • Client & Stakeholder Management: Act as a strategic advisor to key clients, guiding them on effective media strategies.
  • Work closely with internal teams to innovate and develop impactful campaigns for clients.
  • Lead client presentations, client pitches showcasing media strategies and insights, and performance strategies.
  • Performance & Optimization: Utilize media research tools, audience insights, and analytics to refine media strategies.
  • Stay ahead of industry trends, competitive benchmarks, and emerging technologies to enhance media strategies' effectiveness.



Qualifications



  • 12+ years of experience in media strategy
  • Strong knowledge of audience measurement tools (e.g., RAM, TAM, TGI).
  • Exceptional client management, leadership, and presentation skills.
  • Ability to translate business objectives into high-impact media strategies.
  • Prior experience in a media agency is highly preferred



Pay range and compensation package



Ctc - Up to 39 LPA






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