Director - Sales & Strategy | For a Debt Relief Platform | Fintech or B2C Exp. | 6-10 Yrs. of Exp.

Director of Sales & Strategy, Debt Resolution Program (DRP)

POSITION OVERVIEW

The Director of Sales & Strategy, DRP owns the end-to-end P&L and operational execution of our Debt Resolution Program (150+ people, multi-channel sales, revenue operations). You will manage daily sales operations, team performance, and revenue realization across channels. This is an execution-focused leadership role requiring strong operational discipline, team management, and tactical problem-solving.

KEY RESPONSIBILITIES

Operational Execution

Sales Team Management

• Manage Senior Managers/Team Leads reporting to you
• Set and monitor daily, weekly, and monthly sales targets
• Conduct weekly business reviews with team leads on pipeline, conversion, quality, and performance
• Recruit, hire, onboard, and develop sales team members; manage performance and underperformance
• Ensure sales discipline: attendance, call targets, quality standards, customer engagement, team culture
• Conduct performance reviews

Campaign & Lead Management

• Oversee all DRP sales Dialer campaigns
• Define campaign parameters, lead sources, and customer targeting
• Manage lead distribution and assignment across teams using dialer
• Monitor campaign performance

Sales Operations & Process

• Establish and maintain standard operating procedures (SOPs) across all sales functions
• Monitor daily sales dashboards and KPI tracking; ensure reporting accuracy
• Identify and resolve operational bottlenecks (system issues, process gaps, resource constraints)
• Support incentive and rewards programs in coordination with Finance team
• Ensure data quality and integrity in LMS
• Maintain dialer efficiency and technical support for call operations

Performance Management & Culture

• Develop and maintain a high-performance sales culture: accountability, transparency, results-driven mindset
• Recognize and reward top-performers
• Build team morale, engagement, and retention
• Foster collaboration and knowledge-sharing across teams and channels

Strategic Work

DRP Business Strategy

• Analyze unit economics by customer segment, debt load, geography, and sales channel
• Recommend optimization strategies on fee models and channel allocation
• Identify high-value and high-retention customer cohorts; recommend targeted strategies
• Conduct competitive analysis within debt settlement space; benchmark against competitors
• Provide recommendations on growth opportunities, market positioning, and strategic initiatives

Sales & Channel Optimization

• Compare Sales channel performance (conversion, CAC, profitability)
• Identify process improvements to increase conversion rates and reduce customer acquisition costs
• Test and iterate on sales messaging, customer onboarding flow, and sales journey
• Recommend resource allocation between channels based on ROI and profitability analysis
• Develop initiatives to improve channel efficiency and customer outcomes

Cross-Departmental Collaboration

• Work closely with Customer Service team on post-sale outcomes, customer retention, settlement success
• Coordinate with Product team on app/platform improvements and feature requests
• Engage with Technology team on system optimization (Dialer efficiency, LMS improvements, integrations)
• Coordinate with Marketing team on lead optimization in terms of channels, volume and quality
• Collaborate with Finance team on incentive programs, revenue tracking, and cost management

QUALIFICATIONS & EXPERIENCE

Required

• 6-10+ years in sales leadership, team management, or revenue-generating business functions
• 3+ years managing teams of 50+ people or proven P&L accountability and responsibility
• 2-5 years in fintech, lending, debt settlement, or financial services industry
• Proven track record of building and scaling sales teams and improving operational metrics
• Experience with sales technology (CRM, dialer systems, performance dashboards)
• Demonstrated ability to drive results through discipline, accountability, process, and team development
• Excellent communication and leadership skills; ability to influence teams and manage upward
• Analytical mindset with comfort using data and metrics for decision-making