Director of Product Marketing

About Track3D

Track3D is a Reality Intelligence platform for the construction industry, helping owners, general contractors, and trade partners gain objective visibility into project progress through automated visual documentation and progress tracking.

Were building toward category leadership in automated construction monitoring and marketing plays a central role in defining that narrative.

The Role

This is Track3Ds first senior marketing leadership hire. You will own marketing end-to-end defining strategy, positioning, and execution and operate as a hands-on individual contributor initially. This role requires comfort with ambiguity, first-principles thinking, and close collaboration with founders, sales, product, and customer success.

This is not a role for someone looking to inherit a team or run a narrow function.

It is for someone who wants to build and lead marketing from the ground up.

What Youll Own

Positioning & Messaging

• Define and own Track3Ds positioning across ICPs and personas
• Translate product capabilities into clear, compelling narratives
• Establish Track3Ds external voice and point of view

Go-to-Market & Demand

• Define the marketing strategy aligned to revenue and pipeline goals
• Decide which channels matter (and which dont) at each stage
• Partner closely with Sales on target accounts, enablement, and deal support

Product Marketing & Enablement

• Own product narratives, launches, and core customer-facing assets
• Build foundational sales enablement (decks, one-pagers, case studies)
• Work with Product and CS to capture and amplify customer value

Category & Platform Narrative

• Drive Track3Ds long-term platform and category narrative
• Build thought leadership alongside near-term GTM execution
• Establish Track3D as a credible voice in construction progress monitoring

Team & Function Building

• Build marketing from first principles
• Hire and scale the team over time
• Create repeatable playbooks, processes, and operating cadence

Who This Role Is For

This role is for someone who:

• Has senior-level experience in B2B SaaS marketing
• Has owned positioning and product marketing at scale or early stage
• Has operated as a first or early marketing leader
• Is comfortable being both strategist and executor
• Thinks in terms of revenue impact, narrative clarity, and long-term leverage
• Enjoys building in ambiguity and making hard calls

This role is likely not a fit if you are looking for:

• A narrow channel-ownership role
• A large existing team
• Highly structured, low-ambiguity environments

Why Track3D

• Build marketing from zero to scale
• Shape a category, not just campaigns
• Work directly with founders on strategy
• Join a company with real traction and momentum
• Opportunity to grow this role into VP Marketing / CMO as the company scales

How to Apply,

Interested candidates can apply through this LinkedIn job post by submitting their resume,

or alternatively, send your resume to careers@track3d.ai.